3 Tips for Successfully Launching Your Small Business Product or Service
Launching a new small business product or service can be exciting – but, like most exciting things, it can be a bit terrifying, too. How do you get the...... More »
Launching a new small business product or service can be exciting – but, like most exciting things, it can be a bit terrifying, too. How do you get the...... More »
Believe it or not, press releases are still pretty relevant, even in today’s “media on demand” world. They can help spread the word (for free!) about your small business,...... More »
Almost 75 million websites (nope, that number is not a typo!) use WordPress, and half of them pay exactly zero dollars to do it. But what is WordPress, how...... More »
You have plenty of ways to market your small business. Twitter, Facebook, LinkedIn, email, direct mail, blogs, websites, mobile offers – the list goes on and on, and quite...... More »
Whether you find the Hallmark holiday cute or kitschy, Valentine’s Day promotions can have a big impact on your small business. Granted, it’s a lot easier to get your...... More »
Pretend you’re buying a car. The first lot features a guy with slicked-back hair and expensive Italian loafers who trails you around the lot and pushes the sale, talking...... More »
To (grossly) paraphrase Thomas Merton: No small business is an island. You need to have a cast of supporting characters (a network) in order to make a go of...... More »
It’s not easy keeping up with all your small business’ customers. You need to know more than their credit card numbers; you need to know their names and birthdates,...... More »
There are plenty of reasons a customer may visit your small business’ website or store and not make a purchase, but that doesn’t mean it’s any less disheartening to...... More »
If you’re looking for a great bang for your small business’ advertising buck, you can’t beat email marketing. It’s a cost-effective solution that actually works…provided that it’s done correctly....... More »