People are Judging Your Small Business Website by Its Cover
First impressions matter, and when it comes to your small business, that first impression is often your website. It’s the first point of contact you have with the people...... More »
3 Tips to Hone Your Small Business’ Engagement
Imagine you’re hosting a conference. The meeting hall is full; it’s standing room only inside. You climb the steps to the podium, look out at all of your glorious...... More »
Get Smart About Small Business Smartphone Marketing
Smartphones have changed the way we do almost everything: the way we work, the way we play and especially the way we shop. Nearly two-thirds of Americans own one...... More »
3 Times Your Small Business Brand Needs a Stick of Dynamite
Dealing with a struggling small business brand is like purchasing a run-down home: Sometimes you can fix the issues with a fresh coat of paint and some new plumbing,...... More »
Beyond Pumpkin Spice: Small Business Marketing Ideas for Fall
The leaves are turning, the nights are getting chilly and everything from coffee to Zinfandel wine has been infused with a “hint” of pumpkin spice. Yes, autumn is here,...... More »
4 E-Payment Options for Your Small Business
In the not-so-distant past, there were three basic ways to pay for goods and services: cash, check or credit card. Now, we have NFC (near field communication) devices that...... More »
Editors Keep an Eye on Your Small Business
Typos, while certainly undesirable, won’t have a long-lasting effect on your small business, right? A couple of transposed letters or an extra space between two words or a simple...... More »
Who Has What It Takes to Be Your Small Business’ Ideal Customer?
Imagine that you’re placing a help wanted ad for your small business’ ideal customer. What does it say? If your only qualifications are “breathing” and “has valid credit card,”...... More »
The Latest and Greatest: 3 New Facebook Marketing Tools for Your Small Business
The thing about “new” is that it’s always changing. Not long ago, we talked about the best “new” features Facebook had to offer for small businesses. While many of...... More »
Tech of the Trade: 4 Social Media Solutions for Your Small Business
There’s no law requiring a small business owner to be social media savvy, but there’s also no denying that it certainly helps. Still, the ins and outs of social...... More »