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A Mid-Year Small Business Marketing Assessment

You hit the ground running at the beginning of 2016. You made resolutions, set goals and started down the path to make this a banner year for your small business.

You were a rock star!

Now that we’re halfway through 2016, how is it going? Did you keep pace, or did you start lagging after a few months? If your mid-year marketing assessment can be best summed up as “ugh” rather than “unstoppable,” we have the tips to turn it all around!

Identify Your Successes

What did you do fabulously this year? Did you increase sales? Launch a new product line? Surpass 5,000 followers on your social media page? That’s awesome!

When things aren’t going our way, though, we tend to throw our hands up in the air and stop trying. By identifying (and yes, even celebrating!) your successes, you gain a more positive perspective on your small business. That helps lift your spirits whether it’s time to fine-tune what’s working or overhaul what isn’t.

Pinpoint Your Problem Areas

Now that you’ve cracked that bottle of champagne and toasted your success, it’s time to figure out what you could do better. Is your marketing strategy lagging? Are you missing your monthly sales goals? Is your website a bust?

Each problem you have is just that — one problem. And problems almost always have solutions! Partner with a great marketing company to boost your engagement. Start reading up on industry blogs and finding out what your competitors are doing well. Revamp your tired website and make it amazing (or have someone do it for you). The worst thing you can do is nothing.

Start All Over Again

We may be halfway through the year, but that also means there’s still half a year to go! Whether you’ve done great, just OK or “I don’t even want to talk about it,” there’s always time to start over.

Set more goals. Make more resolutions. Pick up the pace again. Your small business will change and evolve over time. It’s a necessary part of growth. When you constantly strive to be the best you can be, there’s no stopping you.

A mid-year marketing assessment is a great way to make sure you’re on the right track. Whether you’re looking for a few pointers or a total course-correction, Mischa Communications is here! Call or email us today and let us help you get to the finish line!

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