Business Marketing 101: How to Capture Prospects’ Information
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
What Is Inbound Marketing?
In marketing, we talk a lot about getting your brand out in front of the masses. After all, that’s how you make the big bucks, right? While that traditional...... More »
What Is Continuous Discovery, And How Do You Implement It?
Imagine you’re in the market for a new house. You find one in a desirable neighborhood, but the school district isn’t the best. The master bedroom is aces, but...... More »
The Funniest Marketing Campaigns of 2021
Another year has almost come and gone, which means it’s time to look back on some of our favorite marketing campaigns of 2021. There were some good ones this...... More »
Is 2022 the Year You Hire a Small Business Marketing Agency?
We see you, small business owners. The ones who missed out on Mee-Maw’s famous pumpkin pie and Uncle Joe’s “special” eggnog at Thanksgiving because you had to finalize the...... More »
Why Small Business Saturday Is So Important This Year
We’re just days away from Small Business Saturday. Hopefully your halls are sufficiently decked, and the welcome mat is just waiting to be rolled out. (If not, stop reading...... More »
What Is Short-Lived Marketing?
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »
10 Years of Mischa: Our Favorite Advice for Small Businesses
This month, Mischa Communications turned the big 1-0. And when you’ve been around as long as we have, you tend to have a lot to say. In our trips...... More »
4 Tips for Business-to-Business (B2B) Marketing
Most of the time when we talk about small business marketing, we’re talking about business-to-customer (B2C). You have a product or service, and you’re marketing it directly to the...... More »
12 Ways You Should Prepare for Small Business Saturday 2021
We’re already midway through October, which means the holidays are right around the corner. And the holiday that you should be most concerned about right now isn’t Halloween, Thanksgiving...... More »