The 5 Keys to Fantastic Social Media Content
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »
Which Small Businesses Can Put Visual Marketing to Use?
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
4 of the Craziest Marketing Stunts We’ve Seen (So Far)
Running a small business is a pretty serious matter — most of the time. There are invoices to sign, customers to woo and plenty of tough decisions to make,...... More »
Voice Search Is Here. Is Your Small Business Ready?
Voice search is taking over. “Hey Google, find me the nearest auto repair shop.” “Alexa, order a large pepperoni and mushroom pizza from Papa John’s.” “Siri, give me directions...... More »
What You Should Know About Starting a Small Business
It all started with a dream. The dream was providing the world with the awesome products and services that you’ve spent months (or years) developing to perfection. That dream...... More »
Small Business Marketing Design: What’s in a Font?
Choosing a font for your small business website and marketing materials will never be the most exciting part of your day. Squinting at a screen as you switch from...... More »
Generation Z: Marketing Your Small Business to the New Youths
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Marketing Your Small Business to the “Me” Generation: Millennials
Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Generation X: Marketing to the “Middle Child”
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
Baby Boomers: A Boon for Your Small Business
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »