A Small Business Beginner’s Guide to Google Analytics
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
Small Business Social Media 2.0: Advanced Techniques to Get More Fans, Engagement and Sales!
Do a keyword search for “social media marketing tips” and chances are, the information will be pretty basic. “Run a contest.” “Engage with your fans and followers.” “Use humor.”...... More »
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
Spring Holidays Put the “Pep” in Your Small Business Marketing Step
Ah, spring. The birds are singing, the flowers are blooming and (for reasons completely unknown to zoologists) bunnies everywhere are laying colorful eggs for children to find on Easter...... More »
5 Ways to Grow Your Small Business Newsletter Numbers
No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the...... More »
Put Some Spring in Your Small Business Marketing
Despite a famous groundhog seeing his own shadow and essentially declaring another six long weeks of winter, spring is just around the corner. Traditionally, spring is a time of...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
Should Your Small Business Market by Mail?
Junk mail. It’s delivered every day by your friendly (or surly) neighborhood mailman, and most people chuck it straight in the trash without giving it a second thought. Or...... More »
What Is Hyperlocal Marketing, And Does Your Small Business Need It?
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
5 Small Business Marketing Blunders
Breaking news: No small business is perfect. Despite your best attempts, you are going to make some mistakes, miss some marks and (probably) bash your head against the wall...... More »