3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »
Small Business Digital Marketing by the (Disappointing) Numbers
A few weeks back, we talked about how digital marketing is becoming the status quo. But many small businesses are woefully behind. According to a Yodle survey, quite a...... More »
Is it Time for Your Small Business to Delve into Smartwatch Marketing?
The jury still is out as to whether smartwatches have the sticking power of some of our more ubiquitous technology. But the fact remains that there are a lot...... More »
Get Smart About Small Business Smartphone Marketing
Smartphones have changed the way we do almost everything: the way we work, the way we play and especially the way we shop. Nearly two-thirds of Americans own one...... More »
3 Tips for Boosting Small Business Event Attendance
Sideshow barkers are an important part of a circus’ marketing scheme. After all, the action in the three rings certainly isn’t the only action. The fire breathers, two-headed lizards...... More »
Truth in Marketing: 3 Tips to Keep Your Small Business Honest
Promoting your small business is a vital part of your job. If no one’s willing to buy what you’re selling, you’re sunk. But while you should never sell yourself...... More »
3 Tips for Your Small Business’ Summer Marketing Strategy
The unofficial start of summer is just a few short weeks away, which means it’s time to break out the flip-flops, sunscreen (yes, you have to wear it!) and...... More »
Avoid These 4 Small Business Potholes
The road to small business success isn’t always a superhighway. Often, it’s a poorly maintained country road full of bumps and washouts. While it’s important to know how to...... More »
To Be Funny or Not to Be Funny? 4 Tips for Using Small Business Marketing Humor
Small business marketing is a lot of things, but boring shouldn’t be one of them. Which is why it’s OK — and often advisable — to add a little...... More »
Don’t Go It Alone: 3 Tips for Hiring Small Business Employees
As a small business owner, you wear a lot of hats. But if you try to wear too many at once, you’ll be crushed under a pile of caps....... More »