Pros and Cons of Facebook Marketing
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
Building a Social Media Calendar: Creating and Scheduling Posts (And What Tools to Use)
When you consider that the average person spends about two-and-a-half hours per day on social media, it’s easy to see why platforms like Facebook, Twitter and LinkedIn are crucial...... More »
How to Use LinkedIn Sales Navigator to Find Leads
What if there was a tool that helped you find leads for your small business? And not just any leads, either: We’re talking best-fit, low-hanging, extremely-likely-to-convert leads that are...... More »
8 Questions to Ask a Small Business Marketing Agency
You’ve decided to outsource some or all of your marketing needs. Congratulations! You’re going to save so much time, energy and money! But before we break out the champagne...... More »
Can Clubhouse Help You Grow Your Small Business?
There’s a hot new social platform on the scene – again. Clubhouse launched without much fanfare in March 2020 with a mere 1,500 users. While it has picked up...... More »
5 Small Business Social Media Marketing Tactics for 2021
Social media is a big deal for small businesses. The average person spends upwards of two hours on social media sites each day, and more than half (54%) use...... More »
15 Outstanding Marketing Ideas for 2021
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
What’s Your Small Business Marketing Strategy for 2021?
As a small business owner, you probably know that there’s no exact science to marketing. What works for your competition won’t necessarily work for you. What worked for you...... More »
Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »