Imagine you’ve just stumbled upon a hilarious meme that you know your best friend would love. Instead of sharing it with them on Facebook or Instagram, you shoot them...... More »
In social media, there is only one constant: change. New platforms emerge. Historically popular platforms falter. Trends come and go. To stay relevant, businesses need to be ready to...... More »
Your audience is talking about your business. But are you listening? Social listening is the tried-and-true practice of checking your social media channels for mentions of your brand, product...... More »
The internet is nothing if not social. From its earliest days, people used it to connect with each other on message boards and in chat rooms. In 1997, the...... More »
If you own a swanky nightclub, design haute couture clothing, or groom standard poodles for a living, maintaining a fantastic social media presence probably comes pretty easy for you....... More »
It’s hard enough to build trust in your business if you’re selling low-dollar items like candles or chocolate chip cookies. If you’re an asset management firm trying to get...... More »
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
A new year is upon us! We hope your holiday season was fantastic, and you were able to spend the last couple weeks enjoying plenty of family, fun and...... More »
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »