The Social Media Landscape in 2024: A Marketer’s Guide
The internet is nothing if not social. From its earliest days, people used it to connect with each other on message boards and in chat rooms. In 1997, the...... More »
The internet is nothing if not social. From its earliest days, people used it to connect with each other on message boards and in chat rooms. In 1997, the...... More »
If you own a swanky nightclub, design haute couture clothing, or groom standard poodles for a living, maintaining a fantastic social media presence probably comes pretty easy for you....... More »
It’s hard enough to build trust in your business if you’re selling low-dollar items like candles or chocolate chip cookies. If you’re an asset management firm trying to get...... More »
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
A new year is upon us! We hope your holiday season was fantastic, and you were able to spend the last couple weeks enjoying plenty of family, fun and...... More »
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
When you consider that the average person spends about two-and-a-half hours per day on social media, it’s easy to see why platforms like Facebook, Twitter and LinkedIn are crucial...... More »