Small Business Guerrilla Marketing for the Internet Age

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08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...

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17 Sep

Should Your Small Business Get Political?

Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah Huckabee Sanders’ quick jaunt to Lexington, Virginia’s Red Hen restaurant? If not, here’s the skinny: In June, the White House press secretary was asked to leave the restaurant because Red Hen co-owner Stephanie Wilkinson didn’t agree...

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13 Aug

11 Classic Fails in Social Media Marketing

Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s why it’s important to have a very clear idea of what “doing it wrong” looks like. The following 11 brands clearly did not do social media correctly. Check out these cringe-worthy, real-life posts, and you’ll gain...

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30 Jul

Can Customer Referrals Boost Your Bottom Line? Yes!

Pop quiz: Which of the following two options will bring in more customers? A killer marketing campaign A current customer boasting to their friends and family about how awesome your small business is, how well they were treated and how much money they saved If you said B, you passed with flying colors. Yes, customer referrals hold more weight than even the best marketing campaigns...

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23 Jul

Will YouTube Work for Your Small Business Marketing?

YouTube. To some, it’s a video sharing site that your kids use to watch videos of other kids playing games, making slime or “unboxing” their recent Amazon deliveries. But does it have a place in small business marketing? Is it a useful addition to your overall strategy? In short, is the time and effort you put in to making a video and sharing it with...

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05 Feb

Nice to Meet You! How to Get to Know Your Small Business Audience

Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...

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22 Jan

10 Quick Small Business Marketing Tips

Marketing your small business is time-consuming. If anyone gets that, it’s us -- after all, we’re small, too! But with the right small business marketing tips, even just a few minutes a day can go a long way toward hitting your eventual goal of earning the title of “Best Small Business Ever.” Got a minute or three? We do, too. And we’re using ours to...

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16 Jan

The Difference Between Social Media Management and Community Management

Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...

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08 Jan

How to Use Twitter to Grow Your Small Business in 2018

Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do you know if it’s right for you? Back in “the day” -- the day being a long, long time ago, way back in 2013 -- we had some tips: Keep tweets short and sweet Follow the...

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26 Dec

How to Keep Your Small Business on Facebook’s Good Side

Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work tomorrow, and the algorithms Facebook uses to decide who will see your posts change about as often as the average Hollywood A-lister changes romantic partners. So what’s a befuddled business owner to do? We have the...