3 Small Business PR Takeaways From the United Airlines Debacle
In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9,...... More »
Get Visual: Add Graphics and More to Your Small Business Blog Posts
Fun fact: Articles with one or more images get 94 percent more views than those without graphics. For the mathematically-challenged among us, that’s … a lot more views. Want...... More »
Spring Holidays Put the “Pep” in Your Small Business Marketing Step
Ah, spring. The birds are singing, the flowers are blooming and (for reasons completely unknown to zoologists) bunnies everywhere are laying colorful eggs for children to find on Easter...... More »
3 Blogging Tips for “Boring” Small Businesses
(This is the final installment in our three-part series on supercharging your small business blog. Today’s focus is blogging tips for “boring” businesses. Check out Part 1 and Part...... More »
Pillar Content: The Foundation of Your Small Business Blog
(Welcome to our three-part series on supercharging your small business blog. Today’s post, Part 1, focuses on “pillar content.” Stay tuned for weekly installments!) In architecture, pillars support a...... More »
5 Ways to Grow Your Small Business Newsletter Numbers
No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the...... More »
Put Some Spring in Your Small Business Marketing
Despite a famous groundhog seeing his own shadow and essentially declaring another six long weeks of winter, spring is just around the corner. Traditionally, spring is a time of...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
Should Your Small Business Market by Mail?
Junk mail. It’s delivered every day by your friendly (or surly) neighborhood mailman, and most people chuck it straight in the trash without giving it a second thought. Or...... More »
What Is Hyperlocal Marketing, And Does Your Small Business Need It?
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »