What 2020’s Black Friday Shift Means for Your Small Business
In a year where nearly everything has changed and we seem to be making the rules up as we go, it should shock exactly no one that the holiday...... More »
Small Business Websites: Contact Us and About Us Pages
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
Should You Use PDFs on Your Small Business Website?
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
How to Make Your Small Business Website’s Homepage Shine
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
What Should Your Website’s Product Pages Include?
A website’s product pages are a pivotal part in convincing a customer to buy what you’re selling. Remember: Small business websites are an entire ecosystem. We’ve recently explained how...... More »
What Should Your Small Business’s FAQ Page Cover?
You have better things to do than answer the same question over and over again. Unfortunately, those questions are new to your small business customers, so you’ll have to...... More »
How to Make Your Small Business Website Easier to Read
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »
What a Great Small Business Landing Page Should Have
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
5 Call-to-Action (CTA) Examples You Can’t Resist
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
Become a Media Source: The One-Person Marketing Act
A few savvy small business owners have found a way to get free press, and all the trust and new customers that come with it: Become a media source....... More »