Small Business Social Media: The Next Horizons

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10 Dec

Small Business Social Media: The Next Horizons

When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest and Snapchat to the list. But there are several other social media platforms that are flying under your radar -- but may still take your small business places that you’ve never been before. Yes, there are...

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08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...

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16 Jan

The Difference Between Social Media Management and Community Management

Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...

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08 Jan

How to Use Twitter to Grow Your Small Business in 2018

Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do you know if it’s right for you? Back in “the day” -- the day being a long, long time ago, way back in 2013 -- we had some tips: Keep tweets short and sweet Follow the...

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02 Jan

The Top 15 Resources for Digital Marketing

Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...

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07 Aug

Chatbots: Your New Marketing BFF

As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...

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30 Jan

A Small Business Guide to Winning Followers and Finding Fans

Do you like Coca-Cola? According to its Facebook page, 102.7 million other people do, too. How about Disney? You’re now in the company of 50.6 million fellow fans. Katy Perry has the most Twitter followers with 95.6 million, while Justin Bieber runs a close second with nearly 91.5 million. When it comes to small business social media, fans and followers are important. Without them, you’re...

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15 Aug

Mischa’s Recipe for Small Business Success

Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each time you use them. But recipes aren’t just for Aunt Betty’s brownies and Grandma Fran’s fried chicken. They can be used for just about anything, including small business success. Since the best recipe is a shared...

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11 Jul

10 Free Ways to Market Your Small Business

We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry! There are plenty of ways to market your small business for a zero-dollar fee -- or at least 10 ways, as the headline implies. Here they are! #1: Social Media This shouldn’t come as a shock...

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13 Jun

4 Small Business Marketing Ideas for the Fourth of July

Independence Day is just around the corner, and with it comes the traditional BBQs, beach parties and fireworks displays. But unless you happen to sell burgers, beach towels or things that go “boom,” you may be having a hard time figuring out how to weave the Fourth of July into your marketing strategy. Don’t miss out on the fun (and the sales that come along...