The Social Media Landscape in 2024: A Marketer’s Guide
The internet is nothing if not social. From its earliest days, people used it to connect with each other on message boards and in chat rooms. In 1997, the...... More »
Alternative Social Media Sites to Consider in 2023
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
How Fintech Firms Can Market Better With Social Media
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
Pros and Cons of Twitter Marketing
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
5 Small Business Social Media Marketing Tactics for 2021
Social media is a big deal for small businesses. The average person spends upwards of two hours on social media sites each day, and more than half (54%) use...... More »
15 Outstanding Marketing Ideas for 2021
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
The 5 Keys to Fantastic Social Media Content
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »
Which Small Businesses Can Put Visual Marketing to Use?
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
How Social Media Analytics Can Perk Up Your Small Business Posts
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
5 Great Small Business Social Media Marketing Tips for 5 Premier Platforms
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »