Imagine you’ve just stumbled upon a hilarious meme that you know your best friend would love. Instead of sharing it with them on Facebook or Instagram, you shoot them...... More »
The internet is nothing if not social. From its earliest days, people used it to connect with each other on message boards and in chat rooms. In 1997, the...... More »
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
Social media is a big deal for small businesses. The average person spends upwards of two hours on social media sites each day, and more than half (54%) use...... More »
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »