A Small Business Beginner’s Guide to Google Analytics
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
How to Build a High-Conversion Landing Page for Your Small Business
Imagine you’re on a road trip. You’ve spent the past 500 miles or so seeing huge billboards for an amusement park. The closer you get, the more elaborate the...... More »
Is Small Business SEM Worth It? 3 Things You Need to Know
Search engines such as Google are fickle, funny things. The algorithms seem to change daily, and what worked great yesterday might be a flop today. If your small business...... More »
10 New Year Resolutions for Your Small Business
The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to...... More »
5 Ways to Prep Your Small Business for the 2016 Holiday Season
Believe it or not, the 2016 holiday season is right around the corner. Is your small business ready? Although it may seem crazy to start prepping for Christmas before...... More »
5 Tips to Make Your Good Small Business Website Great!
Any middle school student with a school-issued tablet can make a website. But you don’t want just a website — you want a professional site that drives real business....... More »
5 Marketing Musts for New Small Business Owners
As a new small business owner, you’ll learn quick, fast and in a hurry just how important a fantastic marketing strategy is to your eventual success. After all, no...... More »
A Mid-Year Small Business Marketing Assessment
You hit the ground running at the beginning of 2016. You made resolutions, set goals and started down the path to make this a banner year for your small...... More »
Small Business Digital Marketing by the (Disappointing) Numbers
A few weeks back, we talked about how digital marketing is becoming the status quo. But many small businesses are woefully behind. According to a Yodle survey, quite a...... More »
5 Tips for Marketing to Millennials
There are more than 80 million millennials (those born from 1980 to 2000) living in the U.S., and they represent more than $200 billion in annual buying power. As...... More »