What do Nike’s swoosh, McDonald’s golden arches and Mischa Communications’ multi-colored chameleon all have in common? They’re all logos that are instantly recognizable to their clients, customers and fans....... More »
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
Dealing with a struggling small business brand is like purchasing a run-down home: Sometimes you can fix the issues with a fresh coat of paint and some new plumbing,...... More »
Typos, while certainly undesirable, won’t have a long-lasting effect on your small business, right? A couple of transposed letters or an extra space between two words or a simple...... More »
The old adage implores us not to judge a book by its cover. But a flashy, new tome prominently displayed in the middle of a store sells a lot...... More »
The road to small business success isn’t always a superhighway. Often, it’s a poorly maintained country road full of bumps and washouts. While it’s important to know how to...... More »
Your small business name is more than just words on the sign of your shop or office. It’s a reflection of your brand – the very first piece of...... More »
Return on investment, or ROI, is a metric that just about every business owner should be familiar with – especially small business owners who need every dollar to count....... More »
You’ve put a lot of time, energy and coffee into creating an awesome brand for your small business. But your work isn’t done just yet…not until you’ve cultivated your...... More »
Pop quiz – identify these slogans: “I’m lovin’ it.” “We’ll leave the light on.” “The best part of waking up…” “Just do it.” We’re guessing you probably scored 100%....... More »