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Dress It Up: 3 Small Business Product Packaging Tips

The old adage implores us not to judge a book by its cover. But a flashy, new tome prominently displayed in the middle of a store sells a lot better than a drab paperback in the bargain bin.

It’s basic human nature – we’re all magpies who are attracted to pretty, shiny things.

Your small business’ product packaging works the same way. As unfair as it may be, people are going to judge you by the wrappings. Here’s how to make sure the all-important first impression works in your favor.

1. Stay True to Your Brand.

If you already have a good following –you’re looking to start one – your product and packaging should reflect your brand. Do you have a color palette for your small business? Stick with it. Is your logo recognizable? Include it.

People are more likely to buy a product if they’ve had a positive experience with another offering. But if they don’t instantly recognize your brand by your packaging, they’ll likely pass right over it.

2. Play to Your Target Audience.

You probably have a pretty good grasp of the people who are most likely to buy your product, so cater your design to them.

Are they a uber environmentalists? Then your product and packaging should probably be made from eco-friendly materials. Is your target audience senior citizens? Make your packaging easy to open, and label it clear with readable print.

You can’t please everyone, but if you keep your target audience’s wants, needs and priorities in mind during the design phase, you’ll have a better chance at snagging the customers that your small business wants.

3. Think Outside the Box…About the Box.

A little creativity in your packaging can go a long way toward making your product stand out. While boxes, plastic containers and shrink wrap display and protect your product, they look a lot like everything else on the shelf.

Don’t be afraid to get a bit unique with your packaging. This can be as simple as sticking your product in an asymmetrical box, using bold colors and fonts or including other design elements that differentiate your products from everything else.

Packaging can make or break your product, so put some thought into your design. Get a little (or a lot!) creative with it. And if you still need some help, drop Mischa a line. We love playing dress up with small business products!

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