How Important Is Small Business Brand Identity?
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
Get Your Brand Seen: 5 Places Your Small Business Logo Should Appear
You already know how important your small business logo can be. It’s a huge chunk of your brand identity, and if you’ve done the legwork to make sure it’s...... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
How Do I List My Small Business on Google Maps?
If you’re one of those small business owners who are convinced that brick-and-mortar stores still have a place in an online world — and therefore have a physical store...... More »
What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
What Can Your Small Business Get From Conferences and Trade Shows?
In the corporate world, it seems like everyone is always jetting off to conferences and trade shows. They stay in swanky hotels, expense their steak and lobster dinners and...... More »
The Best Marketing Tips for Small Business Saturday
Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »
Here’s My Card: Should Your Small Business Go Back to Business Cards?
There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch...... More »