The Best of Mischa Communications’ Small Business Blogs
The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...
5 Reasons You Shouldn’t Blog, And What to Do Instead
“If it’s worth doing, it’s worth doing right.” It’s a phrase most of us have heard a time or ten in our childhood, usually uttered by well-meaning teachers, parents and grandparents in an effort to get our kid-selves to do our schoolwork and clean our rooms the correct way. But if that adage is true, then the reverse must also be true: “If you’re not...
Dynamic Search Ads: Say Goodbye to Keyword Management!
This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...
5 Tools to Make Your Small Business Content “Pop”
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...
Does Guest Blogging for Your Small Business Work? Yes, But …
No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago -- so if you’re still relying on it to increase traffic to your site, you might be wasting your precious time. Guest blogging used to be one of the best ways to get your small business...
Keyword Research for Your Small Business Website: A Beginner’s Guide
Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better. Targeted keywords can spell the difference between browsers and buyers -- but how do you come up with them? Keyword research, of course! To attract the right type of traffic, you have to know what real...
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...
Get Visual: Add Graphics and More to Your Small Business Blog Posts
Fun fact: Articles with one or more images get 94 percent more views than those without graphics. For the mathematically-challenged among us, that’s … a lot more views. Want some more staggering stats? Videos can increase your conversion rate as much as 86 percent and keep people on your page about two minutes longer (great news for SEO). Oh, and if you get someone to...
3 Blogging Tips for “Boring” Small Businesses
(This is the final installment in our three-part series on supercharging your small business blog. Today’s focus is blogging tips for “boring” businesses. Check out Part 1 and Part 2 if you missed them!) Most small businesses fall neatly into one of three categories: “Sexy” businesses (no, not that kind!): Fashion designers, travel agents, photographers, wedding coordinators “Fun” businesses: Toy shops, video game designers, professional...