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How to Write Persuasive Marketing Copy

Knowing the basics of copywriting is one thing. Crafting persuasive messages that actually convert is something else entirely. Whether you’re writing a blog post, a marketing email or a...... More »

Keyword Research: The Basics

Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »