Storytelling in Marketing: Success Is More Than Just Selling
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
If you’re writing-adverse, a ghostwriter could be the cure for your small business content ills. Maybe you’re too busy. Maybe words aren’t your thing. Maybe you’d rather be serenaded...... More »
Every voice is unique. It’s how a simple “Hi, honey,” lets us know it’s Grandma on the other end of the phone. It’s how we know it’s our favorite...... More »
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »