Google’s Helpful Content Update: What You Should Know
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »
Business Marketing 101: Can Blog Posts Really Bring in Customers?
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
Keyword Research: The Basics
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
Choosing a Ghostwriter for Your Small Business? Don’t Be Scared!
If you’re writing-adverse, a ghostwriter could be the cure for your small business content ills. Maybe you’re too busy. Maybe words aren’t your thing. Maybe you’d rather be serenaded...... More »
Small Business Blogging: Why Your Voice Matters
Every voice is unique. It’s how a simple “Hi, honey,” lets us know it’s Grandma on the other end of the phone. It’s how we know it’s our favorite...... More »
How Does Content Marketing Help Small Businesses?
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
15 Outstanding Marketing Ideas for 2021
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data Isn’t Everything: Small Businesses Need to Tell Their Story, Too
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
Interactive Content: How to Boost Small Business Engagement
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »