What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data Isn’t Everything: Small Businesses Need to Tell Their Story, Too
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
Interactive Content: How to Boost Small Business Engagement
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
Out of Ideas for Small Business Blog Posts? Mine Your Existing Content for Inspiration
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
The Best Marketing Tips for Small Business Saturday
Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »
Out of Ideas for Your Small Business Blog? Here’s What to Do!
Your small business blog is an important part of your overall marketing strategy, but there’s no denying that coming up with topics week in and week out can be...... More »
How to Stretch Your Small Business Content ROI
As a small business owner, saying that you’re “busy” is the understatement of the century. There are approximately 112 things to do every day — some of them more...... More »
4 Tips to Maximize Your Small Business Webinars
Remember your excitement in elementary school when the teacher wheeled out the TV car? Even if it was likely to be some boring science video or history film, at...... More »
To Pod or Not to Pod: An Important Question for Your Small Business
The humble podcast (then known as “audioblogging”) stumbled upon the scene in the late 1980s, long before the first smartphone was anything but a sci-fi tinged dream. The concept...... More »
Should Your Small Business Get Political?
Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah...... More »