If you’re writing-adverse, a ghostwriter could be the cure for your small business content ills. Maybe you’re too busy. Maybe words aren’t your thing. Maybe you’d rather be serenaded...... More »
Every voice is unique. It’s how a simple “Hi, honey,” lets us know it’s Grandma on the other end of the phone. It’s how we know it’s our favorite...... More »
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
Your small business blog is an important part of your overall marketing strategy, but there’s no denying that coming up with topics week in and week out can be...... More »
As a small business owner, saying that you’re “busy” is the understatement of the century. There are approximately 112 things to do every day — some of them more...... More »
The humble podcast (then known as “audioblogging”) stumbled upon the scene in the late 1980s, long before the first smartphone was anything but a sci-fi tinged dream. The concept...... More »