Is Your Small Business Embracing Technology? (Hint: It Should)
Is Your Small Business Embracing Technology? (Hint: It Should)
Small business is increasingly going electronic. But is the switch from brick-and-mortar locations to e-commerce cause for concern? According to a recent Gallup poll, 15 percent of small business owners say it’s helping their business, while 16 percent say it’s hurting their business. That leaves a wide moat of 68 percent that say it hasn’t affected them at all. So … what’s the deal? Is technology...
Search Optimization: How to Make Google Love Your Blog
If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long answer is “no, definitely not.” It could be the best blog post you’ve ever written, jam-packed with information that could change the course of human nature (or at least solve the Laurel vs. Yanny debate). But...
The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...
5 Reasons You Shouldn’t Blog, And What to Do Instead
“If it’s worth doing, it’s worth doing right.” It’s a phrase most of us have heard a time or ten in our childhood, usually uttered by well-meaning teachers, parents and grandparents in an effort to get our kid-selves to do our schoolwork and clean our rooms the correct way. But if that adage is true, then the reverse must also be true: “If you’re not...
Yes, People Are Judging Your Small Business Headlines
The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
Holiday Season 101 for Retail Small Businesses
It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...
Is Google AMP Right for Your Small Business?
Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem. So Google decided to level the playing field a bit by introducing Accelerated Mobile Pages -- AMP for short. AMP pages load up to 85% faster than regular, non-AMP pages, presumably satisfying your audience’s need for...
Dynamic Search Ads: Say Goodbye to Keyword Management!
This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...
How Much Content Should Your Small Business Post? Hint: It’s Tricky!
We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...