Yes, People Are Judging Your Small Business Headlines

12 Mar

Yes, People Are Judging Your Small Business Headlines

The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...

05 Mar

Give Your Small Business Content a New Lease on Life

The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...

26 Feb

Can I Deduct This? A Guide to Small Business Tax Breaks

If the ceaseless H&R Block commercials and internet ads for refund anticipation loans are any indication, tax season is in full swing. While some people are booking vacations and paying off credit card debt with their refunds, most entrepreneurs are just looking for a few small business tax breaks to ensure every possible dollar is going back into their company, and not to Uncle Sam....

21 Feb

How to Get (And Keep!) Your Small Business Organized

A “typical” day? For a small business owner, there’s no such thing. At any given time, you may be dashing off to a pitch meeting, dealing with customers both online and in person, having a late lunch with your accountant or burying yourself in your office, inventing new products and services. The point is, you’re busy -- and when you’re busy, organization can fall by...

12 Feb

What Can Your Local Chamber of Commerce Do for Your Small Business?

What comes to mind when you think about the chamber of commerce? Is it the sponsor of a small-town parade, the organization who provided the prize for your elementary school spelling bee or a bunch of “talking heads” who meet every Tuesday in City Hall? As it turns out, your local chamber of commerce can do far better than a parade, a prize or a...

05 Feb

Nice to Meet You! How to Get to Know Your Small Business Audience

Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...

29 Jan

How to Convert Free Trial Users Into Paid Users

If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies -- and often even wine and beer -- people line up 10 deep for the samples meant to encourage them to buy the actual product. But how many of them heft that 27-pound package of mozzarella sticks into...

22 Jan

10 Quick Small Business Marketing Tips

Marketing your small business is time-consuming. If anyone gets that, it’s us -- after all, we’re small, too! But with the right small business marketing tips, even just a few minutes a day can go a long way toward hitting your eventual goal of earning the title of “Best Small Business Ever.” Got a minute or three? We do, too. And we’re using ours to...

16 Jan

The Difference Between Social Media Management and Community Management

Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...

08 Jan

How to Use Twitter to Grow Your Small Business in 2018

Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do you know if it’s right for you? Back in “the day” -- the day being a long, long time ago, way back in 2013 -- we had some tips: Keep tweets short and sweet Follow the...