5 Small Business Resolutions for 2018

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18 Dec

5 Small Business Resolutions for 2018

Another year has (almost) come and gone. Soon, we’ll be gathering with family and friends, stuffing our faces with leftover sugar cookies and raising a glass of (probably) non-alcoholic cider to toast 2018. Just remember: A new year means new resolutions, too. Maybe you want to hit the gym to work off those sugar cookies, travel or take up a new hobby. As important as...

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11 Dec

Small Business Structures: LLCs, C-Corps and More

Starting a small business isn’t all fun and games. Yes, you get to flex your creative muscles by coming up with a name or designing a logo, but you also have to make important decisions. That includes choosing a business structure. Will you be a sole proprietor? An LLC? A C-Corp? How much paperwork will you need to file? What are the tax liabilities and...

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04 Dec

How to Differentiate Your Small Business From the Competition

Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla, you can bet that someone, somewhere, is doing the same thing. What makes you stand out from the crowd? Why should a conscientious consumer choose you over the throngs of people selling the same product or...

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27 Nov

Mixed Mediums: 4 Types of Content Your Small Business Should Try

Psst. Want to hear a secret? There’s a difference between advertising and marketing. No one is a big fan of advertisements. That’s why we install pop-up blockers, record TV shows so we can skip the commercials and set strict rules on our email programs about what is and isn’t “junk.” Marketing, however, is a horse of a different color. We don’t mind getting sucked into...

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20 Nov

How to Personalize Your Small Business Marketing

Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your Saturday morning cereal bowl -- personalization was the privilege of every Bob and Beth, and a never-ending source of frustration for Janessa and Jakob-with-a-K. We may have outgrown the keychains and cheap plastic mugs of our...

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13 Nov

“Welcome” Tips for Hosting a Successful Small Business Open House

Would you like more customers? Don’t worry -- that was a rhetorical question. But it’s not like you can just fling open your doors and grab passers-by off the street. Or can you? An open house is a great way to introduce people to your business, make your sales pitch and get to know your neighbors. But it’s not quite as easy as putting on...

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06 Nov

Holiday Season 101 for Non-Retail Small Businesses

If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap begging for a new HVAC system, and very few newlyweds sit around the tree Christmas morning, gushing over his and her tune-ups at the local mechanic. But just because you don’t offer a high-demand holiday product...

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30 Oct

Holiday Season 101 for Retail Small Businesses

It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...

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23 Oct

Facebook Canvas: Your Mobile Ads, Supersized!

It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend. And like any advertising giant, Facebook needs to constantly change things up, creating bigger and better innovations to stay relevant in a cutthroat industry. Enter Facebook Canvas, the social media platform’s newest (and coolest) offering. It...

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16 Oct

Is Google AMP Right for Your Small Business?

Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem. So Google decided to level the playing field a bit by introducing Accelerated Mobile Pages -- AMP for short. AMP pages load up to 85% faster than regular, non-AMP pages, presumably satisfying your audience’s need for...