Small Business Saturday, the brainchild of American Express, began in 2010. The country was in a recession, the cost of goods and services were skyrocketing, and small businesses everywhere...... More »
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »
For business marketers, content is king. To keep your audience engaged, you need to constantly be creating new blog posts, videos, infographics, etc. — the more visual, the better....... More »
For business marketers, engagement is key. It’s not enough to get your brand in front of your audience — you have to get them to interact with it. And...... More »
Don’t look now, but the leaves are starting to turn. Pumpkin spice has made a reappearance. The sequel to Hocus Pocus is nigh. (Swoon, millennials. Swoon!) And the autumnal...... More »
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »