Your small business blog is an important part of your overall marketing strategy, but there’s no denying that coming up with topics week in and week out can be a giant pain in the you-know-where. Your followers have come to expect fresh content on a consistent schedule. Skip even a week or two of posts, and you run the risk of falling off their radars.
So what do you do when your personal supply of creative juice runs dry? We have you covered. Feel free to blatantly steal one (or all!) of the following ideas for your small business blog.
Host an “Ask Me Anything”
How did you come up with your business name? How many products do you sell each day? Is Marvel better than DC? Host an AMA (Ask Me Anything) session on your social media pages and you can expect to answer these questions and plenty more. Once the AMA is over, it’s simple to recap some of the best questions and answers in a blog post!
Create a “Best Of” Post
What topics resonate best with your audience? Which posts got the most comments, likes or shares? Which have the most hits on your website?
Creating a “best of” roundup blog post is as simple as collecting some of your most popular posts, saying a thing or two about them and linking back to the original content. Easy peasy!
Repurpose Old Content
Everything old can become new again with a bit of finagling. Turn a previous blog post into a video, podcast or infographic. Take a previous video, podcast or infographic and turn it into a blog post. Revisit previous blog posts and update them to make them more relevant. There is absolutely nothing wrong with recycling content as long as you can add value to it in some way!
Create an FAQ
Most small business owners answer the same questions day in and day out. You don’t mind it, of course — it’s all in the job description — but creating an FAQ post to answer some of the most commonly asked questions can fill a slot in your blog calendar and (maybe) cut down on some of those frequent calls, emails and messages.
Bonus: An FAQ on your website also helps you show up in more voice search results!
Take a Stroll Down Memory Lane
What was your small business like on Day One? How did you get started? What challenges did you face, and how did you overcome them? Write a blog post that takes your readers back to the very beginning. Brownie points if you can dig up old photos and videos, or screenshots of your very first website to show how far you’ve come!
Blog About an Event Happening in Your Community
If your small business has a big local following, feel free to don your reporter’s cap and share some local news. What happened at the chamber of commerce meeting last month? How is this year’s high school football team doing? Who won the bake-off at the Kiwanis club?
Just because you run a small business doesn’t mean every blog post has to focus on your products and services. Your community supports you; you should be supporting them right back!
Out of Small Business Blog Ideas? We Can Help!
Fresh ideas are often hard to come by, and there are days when it seems like you have already written about every possible topic. Don’t give up! Whether it’s repurposing old content, inviting customers to ask you questions, or answering all of theirs, it’s impossible to run out of ideas.
Are you burnt out on content creation? Suffering from a severe case of writer’s block? Looking to spend more time with your customers and less time slaving over your keyboard? Mischa Communications can help! Let us know what you need, and we’ll take it from there.