Editors Keep an Eye on Your Small Business
Typos, while certainly undesirable, won’t have a long-lasting effect on your small business, right? A couple of transposed letters or an extra space between two words or a simple...... More »
Dress It Up: 3 Small Business Product Packaging Tips
The old adage implores us not to judge a book by its cover. But a flashy, new tome prominently displayed in the middle of a store sells a lot...... More »
Avoid These 4 Small Business Potholes
The road to small business success isn’t always a superhighway. Often, it’s a poorly maintained country road full of bumps and washouts. While it’s important to know how to...... More »
3 Tips for Choosing a Small Business Name
Your small business name is more than just words on the sign of your shop or office. It’s a reflection of your brand – the very first piece of...... More »
Return on Impression: Why This New ROI Matters
Return on investment, or ROI, is a metric that just about every business owner should be familiar with – especially small business owners who need every dollar to count....... More »
4 Personal Branding Tips for Small Business Owners
You’ve put a lot of time, energy and coffee into creating an awesome brand for your small business. But your work isn’t done just yet…not until you’ve cultivated your...... More »
Everything You Need to Know About Small Business Slogans
Pop quiz – identify these slogans: “I’m lovin’ it.” “We’ll leave the light on.” “The best part of waking up…” “Just do it.” We’re guessing you probably scored 100%....... More »
Avoid These 4 Small Business Branding Mistakes
Your small business brand dictates how people feel about your company when they see or hear your company’s name. Your brand is your logo, the voice you use when...... More »
5 Ways to Boost Your Small Business Brand’s Online Visibility
An online presence is one of the best ways to get your small business brand noticed. In turn, online marketing has a terrific return on investment, as it can...... More »
Be Small. Be Great.
Small businesses are awesome. We know that. You know that. But does the world know that? It should. That’s why we do what we do – every day. In...... More »