An online presence is one of the best ways to get your small business brand noticed. In turn, online marketing has a terrific return on investment, as it can be one of the most effective ways to attract customers and make sales.
Of course, not everyone knows how to get started. That’s OK. If you’re interested in boosting your small business brand’s online visibility, there are a number of approaches you can take. The key is to decide which avenues make the most sense for your company.
This week, we’re highlighting some of the most innovative and useful ways to promote your small business online. Here are a few ways you can get started.
1. Develop your content strategy.
Regularly posting good content drives traffic to your website and increases your sales. If you don’t have a content strategy mapped out, start by developing a profile of your customers. Who are they? What information do they find interesting? Which content formats are they likely to read and share? Answering these questions can help guide your strategy and develop content that’s engaging for your audience.
2. Start a blog.
Once you’ve got a simple content strategy mapped out, consider launching a blog that you update at least weekly. Companies that blog receive 97% more links and generate 67% more leads. Maintaining a regular blog improves your rank in online search, brings new readers to your site, and gives potential customers a reason to come back and visit. Blogging also helps you position you as an expert in your field.
3. Get social with your customers.
Have you jumped on the social media bandwagon, or are you still struggling to find your voice in the Twitter-sphere? With different networks ranging from Facebook to LinkedIn to Pinterest, every small business can find a medium (or mediums!) that best suits its voice. Choose at least one social network, then start by spending just five minutes per day creating and posting quality content. You’ll increase your brand’s visibility, and build better relationships with customers and leads.
4. Take your virtual message on the road.
If you’re regularly publishing on your own website, it might be time to expand your digital presence by guest posting. Guest posting is an approach to building an audience where you contribute high-quality content to other blogs and websites. Your post typically links back to your site, and often draws in new readers and customers. A strategic guest-posting campaign can be one of the best ways to build your virtual profile.
5. Find press opportunities.
Another approach to building a high online profile is to be a reliable source for journalists. Sites such as Help A Reporter Out and ProfNet allow business owners to connect directly with writers who are looking for experts to interview. Whether you’re offering high-level economic commentary or idea for summer fun with the family, several journalists are anxious to connect with you.