If you’re looking for a great bang for your small business’ advertising buck, you can’t beat email marketing. It’s a cost-effective solution that actually works…provided that it’s done correctly....... More »
The average consumer receives about 416 commercial emails a month, but they’ll only open a small percentage of them. The rest go straight into the trash, or worse, get...... More »
Return on investment, or ROI, is a metric that just about every business owner should be familiar with – especially small business owners who need every dollar to count....... More »
There are more than 80 million millennials (those born from 1980 to 2000) living in the U.S., and they represent more than $200 billion in annual buying power. As...... More »
Five years ago, QR codes were toted as the wave of the future. Now that the future is here, what’s the deal? Are the funny little black-and-white squares good...... More »
A new year is here, and we’re celebrating by dusting off our trusty crystal ball and taking a glimpse into this year’s marketing trends for small businesses. What will work...... More »
The holidays are behind us and, if you’re like us, many of you are probably making resolutions to hit the gym, cut the carbs and finally give up watching...... More »
A small business newsletter is a great way to keep in touch with your customers and get the word out about new products, services and promotions. Delivered straight to...... More »
Your small business is unique — there’s no other like it. That’s at least part of the reason you started a business in the first place, right? Because you...... More »
This is the fourth and final article in our four-part series on the dos and don’ts of marketing for small businesses. Be sure to check out the other three installments on...... More »