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3 Marketing Trends for Small Businesses in 2014

A new year is here, and we’re celebrating by dusting off our trusty crystal ball and taking a glimpse into this year’s marketing trends for small businesses. What will work best for your small business website in 2014? What direction should you take with your advertising? How can you capitalize on this year’s marketing trends?

Lean in close and read on. The future is getting clearer.

1. Mobile will Keep Moving

If you don’t have a fully mobile-optimized small business website in 2014, you’re missing the boat. According to a recent article from Small Business Trends, web designers are busier than they’ve been since the dusty old year of 1997. And the Mischa Communications design team concurs. The smartphone and tablet market is booming, and small businesses that have resisted the mobile trend are being left in the dust.

If your site isn’t mobile friendly, don’t panic! Our website development team can help move you into mobile and take advantage of this trend!

2. Social Media will Share Its Throne

Social media will still be marketing royalty in 2014, but it won’t necessarily be the only king.

Social media is an important part of your marketing scheme, but in 2014 video can’t be ignored. How-to videos, webinars and even video chats will play a major role in small business marketing this year. Need help getting your camcorder — or smart phone — rolling? We can help put your small business in the “movies.”

3. SEO will (Still) Be Essential

A study by Yoda London found that 93% of “online experiences” begin with a search engine. That’s a pretty big piece of the pie! Ready for a really scary statistic? 75% of users never scroll past the first page of search results. If you’re not on that prized page one, you may miss three quarters of your potential audience!

To land a spot on that coveted page, your website needs search engine optimization (SEO). SEO is a complicated puzzle. It requires a delicate balance of knowing where the keywords belong and how often to use them. It also requires great content. Mischa Communication’s marketing team is comprised of some of the best content writers and SEO wizards in the business who know exactly how to boost your site to the top of the list.

2014 is going to be a year full of new marketing ideas, developments and trends. And it will also be one of amazing achievements for your small business…if you take advantage of these small business marketing trends.  We don’t need a crystal to know that.

Need help taking advantage of these marketing trends for small businesses? Contact us to learn how we’re helping companies around the world reveal, adapt and inspire.

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