The holidays are behind us and, if you’re like us, many of you are probably making resolutions to hit the gym, cut the carbs and finally give up watching Here Comes Honey Boo Boo. While it’s customary to make personal New Year’s resolutions, oftentimes we forget about doing the same for our small business.
Don’t leave your business out when you’re considering improvements and changes to make this year. Instead set one of these small business resolutions …and keep it!
1. Become Social Media Savvy
Social media isn’t a fad – and if you’re not on the bandwagon, you’re missing out! This year, put Facebook, LinkedIn, Twitter and Pinterest to work for your small business! Connect with your audience on a personal level and watch your sales soar into the stratosphere.
2. Overhaul Your Small Business Website
Ring in the New Year with a small business website makeover. Make sure your site reflects your brand and get rid of awkward wording and images. A new design will wow your customers long after the fruitcake is finally eaten. (In other words: forever. No one eats fruitcake!)
3. Open a New Door for Your Clientele
A website, social media or brick-and-mortar store: all of these things serve as entrance points to your business. Resolve to open one more door this year. Be it a fantastic mobile site, a Google+ hangout or a blog, it’s just another way for your customers to get to you.
4. Increase Your Advertising Efforts
We’ve said it before: The greatest product in the world won’t sell if no one knows about it. Make advertising a priority and do it well. Tell the whole planet about your amazing offerings. Shout it from rooftops. (Hint: Mischa is pretty good at spreading the word.) Whether you choose to go it alone or enlist the help of a quirky, slightly unconventional communications firm, pledge to put more effort into your marketing plan.
Mischa Communications offers a comprehensive suite of services to help market your small business — from ideation, to social media and website design. Resolve to make a positive change in your small business this year – and if you need help, we’re just a call away!
Happy New Year from the Mischa team!