What Pokémon Go Can Teach Us About Small Business Marketing
Assuming you’ve had access to the outside world for the past few weeks, you’ve surely heard about Pokémon Go. This mobile game has captivated the nation, leading otherwise sane...... More »
10 Free Ways to Market Your Small Business
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
5 Marketing Musts for New Small Business Owners
As a new small business owner, you’ll learn quick, fast and in a hurry just how important a fantastic marketing strategy is to your eventual success. After all, no...... More »
Does Your Small Business Marketing Strategy Need to Lose Some Weight?
Imagine you’re at the world’s most lavish buffet. There’s caviar and cream puffs, filet mignon, roast beef, roast duck and roast goose — and you intend to eat all...... More »
A Mid-Year Small Business Marketing Assessment
You hit the ground running at the beginning of 2016. You made resolutions, set goals and started down the path to make this a banner year for your small...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »
Small Business Digital Marketing by the (Disappointing) Numbers
A few weeks back, we talked about how digital marketing is becoming the status quo. But many small businesses are woefully behind. According to a Yodle survey, quite a...... More »
For Small Businesses, Digital Marketing Is the New Normal
Before the “everyone has a smartphone glued to their hand” era, your small business’ digital marketing strategy was cutting-edge, nearly futuristic. Now, not so much. We’re not saying that...... More »
Turn Your Small Business Browsers Into Buyers
Your small business brand is strong and on point. Your products and services have been carefully designed, tested and honed to perfection. You’ve caught the attention of your target...... More »
Love-ly Small Business Marketing Tips for Valentine’s Day
Whether you find the Hallmark holiday cute or kitschy, Valentine’s Day promotions can have a big impact on your small business. Granted, it’s a lot easier to get your...... More »