Will It Pay to Hire a Small Business Marketing Agency in 2021?
We’re finally at the tail end of 2020, which means that instead of wondering which level of Jumanji we’re currently on, we can start looking forward to 2021. As...... More »
Why Small Business Saturday Is So Important This Year
This year hasn’t exactly been stellar for anyone, but 2020 has hit small businesses disproportionately hard. And that’s what makes Small Business Saturday more important than ever. Increased sanitation...... More »
Small Business Websites: Contact Us and About Us Pages
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
5 Ways to Prepare for Small Business Saturday 2020
Most of the country has been a bit … er, distracted in 2020, so it might have escaped your notice that the clock is winding down on this absolute...... More »
What a Great Small Business Landing Page Should Have
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
5 Call-to-Action (CTA) Examples You Can’t Resist
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
Become a Media Source: The One-Person Marketing Act
A few savvy small business owners have found a way to get free press, and all the trust and new customers that come with it: Become a media source....... More »
Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data Isn’t Everything: Small Businesses Need to Tell Their Story, Too
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »