Will It Pay to Hire a Small Business Marketing Agency in 2021?

small business marketing agency

We’re finally at the tail end of 2020, which means that instead of wondering which level of Jumanji we’re currently on, we can start looking forward to 2021.

As you plan out your marketing strategy for the coming year, you might be debating whether to take a DIY approach (again) or finally bite the bullet and hire a small business marketing agency to do the heavy lifting.

Here are a few benefits of going with the pros.

Keeping Up With Current Trends and Technology

In the marketing world, nothing stays the same for long. Google algorithms are constantly in flux. Best practices change on the daily. Tools and software are always being fine-tuned and updated. Keeping up with current marketing trends is a full-time job all by itself.

You already have a full-time job: running your small business. But your marketing agency’s job is to keep their finger on the pulse of the marketing world, and thus they can suggest things you might not have thought of.

Saving Time

Be honest: How much time are you spending on your marketing?

We’ve found that for most small businesses, the answer is either too much or not enough. There rarely is an in-between.

Spending too much time on your marketing strategy is time you’re taking away from growing your business. Too little effort on your part will likely yield sub-optimal marketing success.

However, by outsourcing your needs to a small business marketing agency, you’re adding precious hours back to your day while making sure that your marketing strategy is as effective as possible.

Buying Just What You Need

Speaking of which, there’s a common misconception that by hiring a marketing agency, you’re automatically locked into an expensive, all-inclusive deal. This is patently untrue. A good marketing agency will help you decide what you need, work within your budget and offer you a variety of services to choose from.

Do you just need some help with your social media accounts? Are you shopping for a new website? Are you great at blogging but have the design skills of a toddler with fingerpaints? No problem! You don’t need to hand over the keys to your whole marketing strategy. You can pick and choose which services you need.

Benefiting From Professional Experience

Podiatrists don’t perform brain surgery. Real estate attorneys don’t represent axe murderers. That’s for good reason: It’s not in their wheelhouse. While their backgrounds might be tangentially related, they’re not cut out to perform those specific tasks.

It’s no different for small business owners. Yes, you’ve probably taken a marketing course or two in your day, but it’s probably not your forte. Leaving it up to the professionals means you benefit from their experience rather than wasting your time and effort trying to fill a role that wasn’t meant for you.

Is It Time to Hire a Small Business Marketing Agency?

In a word: Yes.

As a small business owner, it’s in your nature to be a jack of all trades, but it’s time to take some of the weight off of your overtaxed shoulders! A small business marketing agency can make a huge different in the coming year!

Mischa Communications specializes in small business marketing. And because we’re a small business ourselves, we’re uniquely qualified to understand your needs. We’re ready when you are!