We’ve entered that weird week between Christmas and New Year where no one has the slightest clue what day it is, there is still some leftover pie in the fridge, and productivity is (probably) the last thing on your eggnog-addled mind.
That’s OK! It’s fine to take some downtime after the holiday madness.
But if you’re a business marketer with an infinite motor, chances are you’re taking this downtime to set your sights on the future. If so — if you’re looking for some ideas to help you start 2024 off on the right foot — Mischa Communications has you covered.
12 Ways to Boost Your 2024 Marketing Efforts
#1: Try Gamification
Would you like to increase customer engagement and retention? Gamification is a great way to motivate your audience, especially for those in the fintech industry, provided it’s done authentically and responsibly.
#2: Start a Vlog
Did you know that video content is 1,200% more effective than any other type of content. Did you know the average viewer will retain 95% of what they see? While vlogging isn’t for every business, it’s a powerful strategy for certain industries.
#3: Buff Up Your Content Marketing Strategy
A good content marketing strategy increases your trust and authority, builds better SEO, ups your audience engagement factor, gives you a wider reach and helps your business grow. Don’t leave it to chance in 2024!
#4: Experiment with Audio Branding
Audio branding uses sound to help your business stand out from the competition and make your brand unique. And if you’re not incorporating it yet, it’s high time you get started!
#5: Enlist a Good Editor
A simple typo can turn a “visit with Santa” into a “visit with Satan” or the promise of a “15% sale” into a “51% sale.” A good editor catches vital copy editors like these — and helps ensure that your content lives up to the image your brand has created.
#6: Cover Every Channel
It’s an easy concept to understand: The more channels you use to market your business, the more customers you’ll reach. Multichannel and omnichannel marketing make it easy to grow your audience.
#7: Become a Thought Leader
Thought leadership positions your business as an expert in the industry, creates trust with your audience, and sets you apart from your competitors.
#8: Get Personal
Do you want to build better relationships with your customers? Treat them as individuals! Personalization increases audience engagement and provides an enhanced customer experience that will keep people coming back to your business time after time.
#9: Optimize for Voice Search
More than 120 million American adults use voice search at least once a month. And that number is very likely to keep going higher. So if you haven’t yet optimized your content and SEO strategies for it, that should be a priority in 2024!
#10: Get Familiar With DE&I
Diversity, equity and inclusion (DE&I) marketing is a must for brands that want to connect with their audience in a meaningful, authentic way. Let’s make sure every voice is heard!
#11: Focus on Customer Retention
In marketing, there’s a lot of focus on customer acquisition. And while bringing new people into the fold is important, there’s a lot to be said for making sure the customers you already have stick around. Even small increases in retention are proven to have a big impact on profits!
#12: Increase Your EQ
Purchase decisions are largely emotional, so your marketing strategy needs to reflect that. By increasing your emotional quotient (EQ), you’re able to understand your audience on a deeper level and deliver a more tailored marketing approach.
What Lies Ahead for Your Business in 2024?
As we prepare to bid 2023 adieu, it’s time to shift our focus to the future. A new year brings plenty of new opportunities for those who are willing to seize them!
At Mischa Communications, we pride ourselves on offering tailored, affordable marketing solutions on any scale. We’re ready to start fresh in 2024, bringing you even more marketing tips, tricks, tools and resources. As always, we’re only a click away!