Avoid These 4 Small Business Potholes
The road to small business success isn’t always a superhighway. Often, it’s a poorly maintained country road full of bumps and washouts. While it’s important to know how to...... More »
A Small Business’ Guide to Content Marketing
Content marketing isn’t the wave of the future – it’s already here, and if your small business isn’t using it yet, you’re getting left behind. Content marketing — which...... More »
To Be Funny or Not to Be Funny? 4 Tips for Using Small Business Marketing Humor
Small business marketing is a lot of things, but boring shouldn’t be one of them. Which is why it’s OK — and often advisable — to add a little...... More »
3 Tips for Choosing a Small Business Name
Your small business name is more than just words on the sign of your shop or office. It’s a reflection of your brand – the very first piece of...... More »
Don’t Go It Alone: 3 Tips for Hiring Small Business Employees
As a small business owner, you wear a lot of hats. But if you try to wear too many at once, you’ll be crushed under a pile of caps....... More »
Quality Trumps Quantity for Small Business Growth
Your business may be small now, but that (hopefully) won’t always be the case. Growth is an important part of any business plan – as long as you can...... More »
Bills, Bills, Bills: Keeping Your Small Business Finances in Line
Your small business is about making money, but you still have to spend money to keep doing what you do. From product costs and payroll to overhead fees like...... More »
4 Tips for Leveraging LinkedIn for Your Small Business Marketing
Twitter and Facebook are great ways to advertise your small business to the masses. But if you’re overlooking the social media platform most professionals use most often, then you’re...... More »
Twitter for Small Businesses: Tweet ‘n’ Meet New Clients
We have mentioned a time or two (or 10) that Facebook is a great way to promote your small business – but it’s certainly not the only way. Success...... More »
Your Small Business Facebook Page: Be the Company Everybody “Likes”
Your small business Facebook page is one of your most important marketing tools, but if you’re not using it to its fullest potential, you’re wasting your time. Poorly developed...... More »