Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Interactive Content: How to Boost Small Business Engagement
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
Why Small Business Messaging Is More Important Than Ever
In normal times, the way you communicate with your customers says a lot about your small business. But in case you missed it, these are not normal times. Now,...... More »
7 Instagram Marketing Tips for Small Business
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
7 Ways Your Small Business Should Be Using Facebook Live
If you haven’t experimented with Facebook Live yet, now is the time. According to Facebook, one in five videos posted on the social media platform is a live broadcast....... More »
6 Features Every Small Business Website Should Have
CERN, the European Organization for Nuclear Research, brought the very first website to life in 1991. To say it was “bare bones” would be a gross overstatement. As seen...... More »
Our 5 Best Holiday Marketing Tips for the 2019 Season
It’s officially November. The ghosts and goblins of Halloween have ceded to Thanksgiving turkeys and aisles filled with holiday decorations, from gorgeous to gauche. The holidays can be a...... More »
The Best Marketing Tips for Small Business Saturday
Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »
The 5 Keys to Fantastic Social Media Content
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »