Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »
As a small business owner, saying that you’re “busy” is the understatement of the century. There are approximately 112 things to do every day — some of them more...... More »
It’s no secret that brick-and-mortar stores play by a different set of rules than online small businesses. They market in different ways and to different audiences — an online...... More »
We’ve spent a lot of time telling small business owners like you about social media marketing. We’ve given you the scoop on social media influencers, introduced you to platforms...... More »
As a small business owner, you probably ask a ton of questions each day. “How can I help you?” “What size do you need?” “Is there anything else I...... More »
Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing...... More »
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »