social media

Pros and Cons of LinkedIn Marketing

Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »

Pros and Cons of Twitter Marketing

Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »

What Is Lifecycle Marketing?

The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »