Small Business Guerrilla Marketing for the Internet Age
Small Business Guerrilla Marketing for the Internet Age
Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...
Should Your Small Business Get Political?
Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah Huckabee Sanders’ quick jaunt to Lexington, Virginia’s Red Hen restaurant? If not, here’s the skinny: In June, the White House press secretary was asked to leave the restaurant because Red Hen co-owner Stephanie Wilkinson didn’t agree...
Is Your Small Business Embracing Technology? (Hint: It Should)
Small business is increasingly going electronic. But is the switch from brick-and-mortar locations to e-commerce cause for concern? According to a recent Gallup poll, 15 percent of small business owners say it’s helping their business, while 16 percent say it’s hurting their business. That leaves a wide moat of 68 percent that say it hasn’t affected them at all. So … what’s the deal? Is technology...
11 Classic Fails in Social Media Marketing
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s why it’s important to have a very clear idea of what “doing it wrong” looks like. The following 11 brands clearly did not do social media correctly. Check out these cringe-worthy, real-life posts, and you’ll gain...
Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...
10 Quick Small Business Marketing Tips
Marketing your small business is time-consuming. If anyone gets that, it’s us -- after all, we’re small, too! But with the right small business marketing tips, even just a few minutes a day can go a long way toward hitting your eventual goal of earning the title of “Best Small Business Ever.” Got a minute or three? We do, too. And we’re using ours to...
The Difference Between Social Media Management and Community Management
Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...
How to Use Twitter to Grow Your Small Business in 2018
Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do you know if it’s right for you? Back in “the day” -- the day being a long, long time ago, way back in 2013 -- we had some tips: Keep tweets short and sweet Follow the...
The Top 15 Resources for Digital Marketing
Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...
How to Keep Your Small Business on Facebook’s Good Side
Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work tomorrow, and the algorithms Facebook uses to decide who will see your posts change about as often as the average Hollywood A-lister changes romantic partners. So what’s a befuddled business owner to do? We have the...