6 Features Every Small Business Website Should Have
CERN, the European Organization for Nuclear Research, brought the very first website to life in 1991. To say it was “bare bones” would be a gross overstatement. As seen...... More »
The Best Marketing Tips for Small Business Saturday
Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »
5 Online Payment Options to Help Your Small Business Collect
Your small business may be a labor of love, but love alone doesn’t pay the bills. If you’re looking to keep your head (and bank account) above water, you’re...... More »
Small Business Marketing Design: What’s in a Font?
Choosing a font for your small business website and marketing materials will never be the most exciting part of your day. Squinting at a screen as you switch from...... More »
Generation Z: Marketing Your Small Business to the New Youths
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Generation X: Marketing to the “Middle Child”
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
7 Tools to Help You “Spy” on Your Small Business Competition
In small business, competition is fierce. There’s only so much pie to go around, and everyone wants a piece. In order to stay on top of your game, you...... More »
“Easter Eggs” Make Your Small Business Marketing Sweeter
Spring has sprung — in some parts of the country, at least — which means that Peter Cottontail will soon be hip-hopping his way down the bunny trail, leaving...... More »
Small Business Video: How to Get Started
If you’re still on the fence about the effectiveness of video for your small business, here are some quick stats that might help you make your decision: Eighty-five percent...... More »
5 Web Analytics Tools for Your Small Business
If knowledge is power, then when it comes to your small-business website, web analytics is your gym. Programs that allow you to collect, review and analyze all your data...... More »