What Should Your Website’s Product Pages Include?
A website’s product pages are a pivotal part in convincing a customer to buy what you’re selling. Remember: Small business websites are an entire ecosystem. We’ve recently explained how...... More »
What Should Your Small Business’s FAQ Page Cover?
You have better things to do than answer the same question over and over again. Unfortunately, those questions are new to your small business customers, so you’ll have to...... More »
How to Make Your Small Business Website Easier to Read
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »
What a Great Small Business Landing Page Should Have
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
5 Call-to-Action (CTA) Examples You Can’t Resist
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
How to Build Strong Customer Relationships
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Small Business SEO: What Is “Search Intent” and How Does It Help Increase Sales?
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
How to Choose a Domain Name for Your Small Business Website
Choosing a domain name for your small business website is not unlike naming a child. You want something unique but easy to spell; modern, yet timeless; important without sounding...... More »
6 Features Every Small Business Website Should Have
CERN, the European Organization for Nuclear Research, brought the very first website to life in 1991. To say it was “bare bones” would be a gross overstatement. As seen...... More »
The Best Marketing Tips for Small Business Saturday
Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »