How to Get (And Keep!) Your Small Business Organized

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21 Feb

How to Get (And Keep!) Your Small Business Organized

A “typical” day? For a small business owner, there’s no such thing. At any given time, you may be dashing off to a pitch meeting, dealing with customers both online and in person, having a late lunch with your accountant or burying yourself in your office, inventing new products and services. The point is, you’re busy -- and when you’re busy, organization can fall by...

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12 Feb

What Can Your Local Chamber of Commerce Do for Your Small Business?

What comes to mind when you think about the chamber of commerce? Is it the sponsor of a small-town parade, the organization who provided the prize for your elementary school spelling bee or a bunch of “talking heads” who meet every Tuesday in City Hall? As it turns out, your local chamber of commerce can do far better than a parade, a prize or a...

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05 Feb

Nice to Meet You! How to Get to Know Your Small Business Audience

Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...

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29 Jan

How to Convert Free Trial Users Into Paid Users

If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies -- and often even wine and beer -- people line up 10 deep for the samples meant to encourage them to buy the actual product. But how many of them heft that 27-pound package of mozzarella sticks into...

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22 Jan

10 Quick Small Business Marketing Tips

Marketing your small business is time-consuming. If anyone gets that, it’s us -- after all, we’re small, too! But with the right small business marketing tips, even just a few minutes a day can go a long way toward hitting your eventual goal of earning the title of “Best Small Business Ever.” Got a minute or three? We do, too. And we’re using ours to...

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16 Jan

The Difference Between Social Media Management and Community Management

Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...

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02 Jan

The Top 15 Resources for Digital Marketing

Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...

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26 Dec

How to Keep Your Small Business on Facebook’s Good Side

Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work tomorrow, and the algorithms Facebook uses to decide who will see your posts change about as often as the average Hollywood A-lister changes romantic partners. So what’s a befuddled business owner to do? We have the...

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27 Nov

Mixed Mediums: 4 Types of Content Your Small Business Should Try

Psst. Want to hear a secret? There’s a difference between advertising and marketing. No one is a big fan of advertisements. That’s why we install pop-up blockers, record TV shows so we can skip the commercials and set strict rules on our email programs about what is and isn’t “junk.” Marketing, however, is a horse of a different color. We don’t mind getting sucked into...

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13 Nov

“Welcome” Tips for Hosting a Successful Small Business Open House

Would you like more customers? Don’t worry -- that was a rhetorical question. But it’s not like you can just fling open your doors and grab passers-by off the street. Or can you? An open house is a great way to introduce people to your business, make your sales pitch and get to know your neighbors. But it’s not quite as easy as putting on...