How to Set Meaningful Small Business Goals for 2021
Most of us have been too busy trying to survive this year to focus on what comes next. But 2021 is just around the corner – which means it’s...... More »
Why Small Business Saturday Is So Important This Year
This year hasn’t exactly been stellar for anyone, but 2020 has hit small businesses disproportionately hard. And that’s what makes Small Business Saturday more important than ever. Increased sanitation...... More »
What 2020’s Black Friday Shift Means for Your Small Business
In a year where nearly everything has changed and we seem to be making the rules up as we go, it should shock exactly no one that the holiday...... More »
Small Business Websites: Contact Us and About Us Pages
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
Should You Use PDFs on Your Small Business Website?
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
How to Make Your Small Business Website’s Homepage Shine
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
5 Ways to Prepare for Small Business Saturday 2020
Most of the country has been a bit … er, distracted in 2020, so it might have escaped your notice that the clock is winding down on this absolute...... More »
What Should Your Website’s Product Pages Include?
A website’s product pages are a pivotal part in convincing a customer to buy what you’re selling. Remember: Small business websites are an entire ecosystem. We’ve recently explained how...... More »
What Should Your Small Business’s FAQ Page Cover?
You have better things to do than answer the same question over and over again. Unfortunately, those questions are new to your small business customers, so you’ll have to...... More »
How to Make Your Small Business Website Easier to Read
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »