What Is Your Marketing Plan for 2023?
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
7 Ways You Should Prepare for Small Business Saturday 2022
Small Business Saturday, the brainchild of American Express, began in 2010. The country was in a recession, the cost of goods and services were skyrocketing, and small businesses everywhere...... More »
Competitive Research Tips for Business Marketers
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
6 Marketing Automation Tools Your Business Should Consider
Marketing automation tools allow you to personalize your email campaigns, identify and nurture your leads, and target different segments of your audience at different times and with different messages....... More »
When Should Your Small Business Pay for Advertising?
As cool as it would be for all advertising to be free, it’s just not. Sure, there are tons of options out there to market your small business without...... More »
9 New Year’s Resolutions for Your Small Business
A new year is here, all sparkly and filled with potential. It’s a time when we believe anything is possible and vow to be the best versions of ourselves...... More »
Why Small Business Saturday Is So Important This Year
We’re just days away from Small Business Saturday. Hopefully your halls are sufficiently decked, and the welcome mat is just waiting to be rolled out. (If not, stop reading...... More »
10 Years of Mischa: Our Favorite Advice for Small Businesses
This month, Mischa Communications turned the big 1-0. And when you’ve been around as long as we have, you tend to have a lot to say. In our trips...... More »
10 Tips to Getting Your Small Business to the 10-Year Mark
This month, Mischa Communications is celebrating 10 years in business. And considering that only about a third of small businesses will ever see this milestone, we think it’s definitely...... More »
Pros and Cons of Twitter Marketing
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »