Getting Started With Google AdWords: A Small Business Guide
Getting Started With Google AdWords: A Small Business Guide
This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...
How Much Content Should Your Small Business Post? Hint: It’s Tricky!
We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...
Your Small Business Customers Need Facebook Groups. Here’s Why.
You probably already have a Facebook page for your small business. (If not, we need to talk!) And because that Facebook page is super successful, gets a ton of engagement and is always filled with amazing content, you don’t see any reason to expand into Facebook groups. After all -- if it ain’t broke, don’t fix it. Except Facebook groups offer a different level of...
Not Getting Conversions? Try Segmentation!
You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...
5 Small Business Marketing Tips to Beat the End-of-Summer Slump
Most of the country is sizzling like fresh fajitas, so it might be hard to believe that the end of summer is quickly approaching. It’s no secret that this time of year typically is accompanied by a decline in sales, but not all is lost! If you’re looking for a few ways to end the summer with a bang, we have some tips for you!...
Chatbots: Your New Marketing BFF
As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...
5 Tools to Make Your Small Business Content “Pop”
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...
Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)
Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...
Market Your Small Business on LinkedIn (Without Annoying Your Prospects!)
LinkedIn generally isn’t the first platform that comes to mind when it comes to social media marketing. That’s not because it’s not viable (it is!), but instead because many small business owners just don’t understand what it can do for them. It’s true: LinkedIn is a different crowd. If Facebook is a rowdy roadhouse and Twitter is a swanky nightclub, LinkedIn is an upscale bar...