How to Boost Small Business Morale on a Budget
How to Boost Small Business Morale on a Budget
Everyone gets down once in a while, and small business owners and employees are no exception. Maybe stress is high while revenue is low. Maybe your team isn’t feeling as motivated as usual. Whatever the cause, it’s important to take morale into account, because if you’ve noticed there’s a problem, chances are good that your customers have, too. We all know the cure for low...
Forever-Free Resources for Growing Your Small Business
They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you grow your small business ... but don’t cost a penny! Some of these tools may require you a few hours to get the hang of. However, if you’re at the point where outside help isn’t at...
Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...
Yes, People Are Judging Your Small Business Headlines
The old adage cautions us never to judge a book by its cover, but many of us still do -- and the same goes for the headlines you choose for your small business content. Your headline is the first introduction people have to your blog posts and articles. Make a good impression and people will click or scroll. Fail to capture their attention and you’ve...
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
Can I Deduct This? A Guide to Small Business Tax Breaks
If the ceaseless H&R Block commercials and internet ads for refund anticipation loans are any indication, tax season is in full swing. While some people are booking vacations and paying off credit card debt with their refunds, most entrepreneurs are just looking for a few small business tax breaks to ensure every possible dollar is going back into their company, and not to Uncle Sam....
How to Get (And Keep!) Your Small Business Organized
A “typical” day? For a small business owner, there’s no such thing. At any given time, you may be dashing off to a pitch meeting, dealing with customers both online and in person, having a late lunch with your accountant or burying yourself in your office, inventing new products and services. The point is, you’re busy -- and when you’re busy, organization can fall by...
What Can Your Local Chamber of Commerce Do for Your Small Business?
What comes to mind when you think about the chamber of commerce? Is it the sponsor of a small-town parade, the organization who provided the prize for your elementary school spelling bee or a bunch of “talking heads” who meet every Tuesday in City Hall? As it turns out, your local chamber of commerce can do far better than a parade, a prize or a...
Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...
How to Convert Free Trial Users Into Paid Users
If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies -- and often even wine and beer -- people line up 10 deep for the samples meant to encourage them to buy the actual product. But how many of them heft that 27-pound package of mozzarella sticks into...