Small Business Video: How to Get Started
If you’re still on the fence about the effectiveness of video for your small business, here are some quick stats that might help you make your decision: Eighty-five percent...... More »
Should You Reach Out to Social Media Influencers?
Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing...... More »
What Should Your Small Business Be Spending MORE Money On?
Money. Moola. Cold, hard cash. If those words send shivers down your spine, you’re probably a small business owner. It’s no secret that small businesses have small budgets. It’s...... More »
Take Your Small Business Marketing from Good to Great
If someone were to ask you about the success of your last marketing campaign, you’d probably rate it as “pretty good.” You generated some buzz on social media, converted...... More »
Amazon’s Alexa: The AI With Serious Small Business “Skills”
She can summon an Uber, order a pizza, play your favorite song, turn up the heat in the living room and remind you to call your mom on her...... More »
3 Technology Trends That Will Help Grow Your Small Business in 2019
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »
Brick-and-Mortar Small Businesses Still Have a Place in an Online World
It’s an online world out there. Amazon.com has just come off a record-breaking holiday season. According to the e-commerce behemoth, small and midsize businesses profited like never before: More...... More »
Small Business Digital Marketing Techniques That Are Worth the Wait
Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to...... More »
5 Small Business New Year’s Resolutions for 2019
We’re on the cusp of a new year, staring back at the triumphs (and hiccups) of 2018 while looking forward to the clean slate 2019 has on offer. It’s...... More »
Get a Jump on Your 2019 Small Business Marketing Plan
It’s that time of year again. Your neighbor’s 850-watt holiday lights are shining through your window, preventing sleep for the foreseeable future. Every retail establishment seems to have “Jingle...... More »