Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
In normal times, the way you communicate with your customers says a lot about your small business. But in case you missed it, these are not normal times. Now,...... More »
E-commerce isn’t necessarily a large part of your small business’ plan – but it should be. By 2021, e-commerce is expected to have 2.14 billion global buyers and account...... More »
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
We’re halfway through 2020, and so far, the year has been an unqualified disaster. International tensions. Race riots. Murder hornets. Every month seems to bring a new horror, and...... More »
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »