How to Use UTM Parameters to Measure Your ROI
If we asked you how much money your small business made last month, you’d be able to tell us. If we asked you how much one particular campaign made...... More »
Dynamic Search Ads: Say Goodbye to Keyword Management!
This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as...... More »
AdWords Extensions: The Key to Small Business Success
This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday...... More »
Not Getting Conversions? Try Segmentation!
You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was...... More »
A Small Business Beginner’s Guide to Google Analytics
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
Google Analytics 360 Shows Your Small Business the Big Picture
Understanding the wants and needs of your customers can be tricky business. What makes them tick? Why do they act on some ads and completely ignore others? How can...... More »