What Pokémon Go Can Teach Us About Small Business Marketing
Assuming you’ve had access to the outside world for the past few weeks, you’ve surely heard about Pokémon Go. This mobile game has captivated the nation, leading otherwise sane...... More »
Does Your Small Business Marketing Strategy Need to Lose Some Weight?
Imagine you’re at the world’s most lavish buffet. There’s caviar and cream puffs, filet mignon, roast beef, roast duck and roast goose — and you intend to eat all...... More »
4 Small Business Marketing Ideas for the Fourth of July
Independence Day is just around the corner, and with it comes the traditional BBQs, beach parties and fireworks displays. But unless you happen to sell burgers, beach towels or...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »
Small Business Digital Marketing by the (Disappointing) Numbers
A few weeks back, we talked about how digital marketing is becoming the status quo. But many small businesses are woefully behind. According to a Yodle survey, quite a...... More »
5 Ways to Boost Your Small Business Brand’s Online Visibility
An online presence is one of the best ways to get your small business brand noticed. In turn, online marketing has a terrific return on investment, as it can...... More »
Maximize Your Small Business’ Digital Ad Dollars
Gone are the days when billboards and newspaper ads were the best ways to advertise your small business. Today, digital advertising is king. From text message marketing to e-blasts,...... More »
The Write Stuff Series: 4 Questions that Help Tell Your Small Business’ Story
This is the second installment in our The Write Stuff series in which we’re offering small businesses tips on writing better marketing copy. Click here to read the first...... More »
The Mischa Difference
Your small business is unique — there’s no other like it. That’s at least part of the reason you started a business in the first place, right? Because you...... More »
Do This, Not That: Developing Effective E-Newsletters
This is the fourth and final article in our four-part series on the dos and don’ts of marketing for small businesses. Be sure to check out the other three installments on...... More »