Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
YouTube boasts 2 billion logged-in users each month and 500 hours of video uploaded every single minute. Small business owners simply can’t afford to ignore it. And judging by...... More »
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
As a small business owner, saying that you’re “busy” is the understatement of the century. There are approximately 112 things to do every day — some of them more...... More »
Remember your excitement in elementary school when the teacher wheeled out the TV car? Even if it was likely to be some boring science video or history film, at...... More »
The humble podcast (then known as “audioblogging”) stumbled upon the scene in the late 1980s, long before the first smartphone was anything but a sci-fi tinged dream. The concept...... More »
If you’re still on the fence about the effectiveness of video for your small business, here are some quick stats that might help you make your decision: Eighty-five percent...... More »