Should Your Small Business Get Political?
Should Your Small Business Get Political?
Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah Huckabee Sanders’ quick jaunt to Lexington, Virginia’s Red Hen restaurant? If not, here’s the skinny: In June, the White House press secretary was asked to leave the restaurant because Red Hen co-owner Stephanie Wilkinson didn’t agree...
Why Outsourcing Your Small Business Marketing Makes Sense
Hey, you! Yes, you -- the small business owner hunched over the keyboard, burning the midnight oil, struggling to come up with yet another topic for a blog post while attempting to make sense of last week’s data points and mentally tabulating next month’s target ROIs. Back away from the Red Bull and let’s have a chat. We see you over there, switching hats like...
The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
Mixed Mediums: 4 Types of Content Your Small Business Should Try
Psst. Want to hear a secret? There’s a difference between advertising and marketing. No one is a big fan of advertisements. That’s why we install pop-up blockers, record TV shows so we can skip the commercials and set strict rules on our email programs about what is and isn’t “junk.” Marketing, however, is a horse of a different color. We don’t mind getting sucked into...
How Much Content Should Your Small Business Post? Hint: It’s Tricky!
We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...
5 Tools to Make Your Small Business Content “Pop”
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...
Does Guest Blogging for Your Small Business Work? Yes, But …
No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago -- so if you’re still relying on it to increase traffic to your site, you might be wasting your precious time. Guest blogging used to be one of the best ways to get your small business...
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...