Give Your Small Business Content a New Lease on Life
Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...
Mixed Mediums: 4 Types of Content Your Small Business Should Try
Psst. Want to hear a secret? There’s a difference between advertising and marketing. No one is a big fan of advertisements. That’s why we install pop-up blockers, record TV shows so we can skip the commercials and set strict rules on our email programs about what is and isn’t “junk.” Marketing, however, is a horse of a different color. We don’t mind getting sucked into...
How Much Content Should Your Small Business Post? Hint: It’s Tricky!
We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...
5 Tools to Make Your Small Business Content “Pop”
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...
Does Guest Blogging for Your Small Business Work? Yes, But …
No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago -- so if you’re still relying on it to increase traffic to your site, you might be wasting your precious time. Guest blogging used to be one of the best ways to get your small business...
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...
Get Visual: Add Graphics and More to Your Small Business Blog Posts
Fun fact: Articles with one or more images get 94 percent more views than those without graphics. For the mathematically-challenged among us, that’s … a lot more views. Want some more staggering stats? Videos can increase your conversion rate as much as 86 percent and keep people on your page about two minutes longer (great news for SEO). Oh, and if you get someone to...
7 Small Business Blog Ideas for When You’ve Run Out
We’ve all been there. You’ll be staring at a blank Word document with fingers hovering above the keyboard, longing for the small business gods to send a lightning bolt of inspiration straight through your brain and give you something (anything!) to blog about. You already know how important blogging is for your small business. It’s one of the best (and free-est!) ways to spread the...
10 New Year Resolutions for Your Small Business
The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to nix a bad habit, to finally seek help for their Netflix addiction. While those are all admirable personal goals (who needs to binge-watch an entire season of Stranger Things in one night, anyway?), your small business...