Would you like to boost engagement, glean important information about your audience and improve your conversion rates? Then you’ll love interactive content. Interactive content is content that’s designed to...... More »
If you’ve been a business marketer for more than two minutes, you’ve probably heard the saying “content is king.” The term originated from an essay by the same name...... More »
For business marketers, content is king. To keep your audience engaged, you need to constantly be creating new blog posts, videos, infographics, etc. — the more visual, the better....... More »
There’s a reason email marketing is so popular among small business owners: It works. According to Hubspot, each dollar spent on email marketing will net you a staggering $42...... More »
Gated content doesn’t make sense to some business owners at first blush. After all, business marketing nowadays includes sharing your thoughts for free, whether it’s on blogs or social...... More »
If you’re writing-adverse, a ghostwriter could be the cure for your small business content ills. Maybe you’re too busy. Maybe words aren’t your thing. Maybe you’d rather be serenaded...... More »
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »