LinkedIn is “Cool” – But Should You Market There?
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
Alternative Social Media Sites to Consider in 2023
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
How Fintech Firms Can Market Better With Social Media
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
How to Use LinkedIn Sales Navigator to Find Leads
What if there was a tool that helped you find leads for your small business? And not just any leads, either: We’re talking best-fit, low-hanging, extremely-likely-to-convert leads that are...... More »
3 Small Business Marketing Technologies You’ll Need in 2020
The New Year’s bells have barely stopped ringing, but for most of us, it’s back to business as usual. There are phone calls to answer, customers to woo and...... More »
The 5 Keys to Fantastic Social Media Content
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »
The New LinkedIn Feature That Has Small Businesses Buzzing
Breaking news: LinkedIn has a new feature that makes it easier than ever to hang out your virtual “Open” sign, allowing potential customers and clients to find you and...... More »
5 Great Small Business Social Media Marketing Tips for 5 Premier Platforms
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »
Small Business Social Media: The Next Horizons
When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest...... More »
The Top 15 Resources for Digital Marketing
Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing...... More »