LinkedIn generally isn’t the first platform that comes to mind when it comes to social media marketing. That’s not because it’s not viable (it is!), but instead because many...... More »
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each...... More »
LinkedIn originally was created as a networking site for professionals, but it might seem a bit stiff and stodgy compared to the younger, fresher Facebook and Twitter vibe —...... More »
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
Twitter and Facebook are great ways to advertise your small business to the masses. But if you’re overlooking the social media platform most professionals use most often, then you’re...... More »
Social media is a big deal for small businesses! It helps you gain an audience, gets the conversation buzzing around your latest features and provides a cheap (or even...... More »
It’s not quite Facebook and it’s not quite Twitter; it’s light years away from Google + and it laughs in the face of MySpace. LinkedIn is different from other...... More »
This is the second article in a four-part series on the dos and don’ts of marketing for small businesses. Click here to read the first installment. Also, make sure...... More »