It’s hard enough to build trust in your business if you’re selling low-dollar items like candles or chocolate chip cookies. If you’re an asset management firm trying to get...... More »
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »
Are you looking for a way to position yourself as a leader in your industry, gain your audience’s trust, bring in new clientele, and maybe even have a bit...... More »
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
“Click here.” “Buy now.” “Learn more.” All of these phrases are calls to action (CTAs) — but are they the best they can be? You’re not sending out marketing...... More »
If you want to win at affiliate marketing, you have to work well with others. In a nutshell, affiliate marketing is the process of partnering with someone else to...... More »
Vlogging is just what it sounds like: blogging in video format. Instead of sitting behind your keyboard typing words, you’re facing the camera and saying those words out loud....... More »
If you’ve been a business marketer for more than two minutes, you’ve probably heard the saying “content is king.” The term originated from an essay by the same name...... More »
The idea of “gamification” has had a meteoric rise in marketing and product development over the past few years. With gamification, you use rewards, competitions, and games to get...... More »
A new year is upon us! We hope your holiday season was fantastic, and you were able to spend the last couple weeks enjoying plenty of family, fun and...... More »