To Groupon, Or Not to Groupon?

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15 Oct

To Groupon, Or Not to Groupon?

As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility you have, the better, right? But what if that “exposure” means that you peddle your wares at a significant discount, a la “daily deal” coupon sites like Groupon, LivingSocial or any other “buy this now and...

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08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...

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17 Sep

Should Your Small Business Get Political?

Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah Huckabee Sanders’ quick jaunt to Lexington, Virginia’s Red Hen restaurant? If not, here’s the skinny: In June, the White House press secretary was asked to leave the restaurant because Red Hen co-owner Stephanie Wilkinson didn’t agree...

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10 Sep

Should You “Kickstart” Your Small Business With Kickstarter?

It’s a common problem for business owners across the globe: You have a big idea and a small budget. You’ve probably spent a ton of time thinking of solutions to this issue, ranging from the traditional (bank loans, business partners, investors) to the non-traditional (panhandling, bank robbing, begging your friends and family for money until they finally pay you to go away). But what if...

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20 Aug

Online Reviews: Your Small Business Needs Them!

Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you don’t know a single soul here. Where do you turn? Google, of course, or whatever your preferred search engine may be. You’ll patronize the restaurant, book the babysitter and hire the mechanic to fix your brakes...

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30 Jul

Can Customer Referrals Boost Your Bottom Line? Yes!

Pop quiz: Which of the following two options will bring in more customers? A killer marketing campaign A current customer boasting to their friends and family about how awesome your small business is, how well they were treated and how much money they saved If you said B, you passed with flying colors. Yes, customer referrals hold more weight than even the best marketing campaigns...

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23 Jul

Will YouTube Work for Your Small Business Marketing?

YouTube. To some, it’s a video sharing site that your kids use to watch videos of other kids playing games, making slime or “unboxing” their recent Amazon deliveries. But does it have a place in small business marketing? Is it a useful addition to your overall strategy? In short, is the time and effort you put in to making a video and sharing it with...

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09 Jul

Brand Yourself: Designing Your Small Business Website

What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise, what’s the point of your website?) But we’re talking about the story your website has to tell. Everything on your small business website, from your logo to the colors and fonts you choose, says something about...

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25 Jun

5 SEO Myths (And the Truths You Should Know)

Google is a secretive beast. No one is ever quite sure how and why they prioritize one site and shove another to the bottom of the barrel. And because Google’s algorithms are so mysterious, people love to speculate. Unsurprisingly, the speculation is often way off base. Ask 10 people a question about SEO and you’ll likely get 10 different answers. Everyone is an “expert,” but...

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18 Jun

4 Red-Hot Tips for “Cold” Direct Mailing

It’s starting to look and feel a lot like summer. As the mercury rises, Mischa Communications has spent the last couple of weeks keeping you cool with tips for cold calling and cold emailing -- but we’re not done quite yet. Before we return to regularly scheduled sweltering heat, we’ve got one more medium to light a fire under your marketing strategy: cold direct mailing. Direct mail can...