Is Your Business “The Hero”? Understanding Brand Archetypes
If your brand was a person, who would it be? A fearless Hero determined to make a positive impact? A wise Sage sent to guide your audience in the...... More »
If your brand was a person, who would it be? A fearless Hero determined to make a positive impact? A wise Sage sent to guide your audience in the...... More »
The U.S. economy and stock market might historically be among the strongest in the world. But occasionally — including right this moment — they can suffer crises of confidence...... More »
No one loves to hear the word “audit,” especially during tax season. Fortunately, we’re not talking about thatkind of audit. A marketing audit is a much friendlier process that...... More »
When it comes to marketing, you can’t beat word of mouth. It’s one of the most powerful and cost-effective tools you have at your disposal. When clients refer their...... More »
Email is one of the best marketing tools available. With an outstanding return on investment ($36 for every $1 spent), email gives you a lot of bang out of...... More »
Marketing for investment firms is a balancing act. Naturally, you want to stand out in a highly competitive field, create content that really resonates, and earn your audience’s trust....... More »
Have you ever visited a website and immediately felt like something just “clicked” with you? Well, it’s entirely possible that magic came from the simplest of sources: the colors....... More »
Your potential investors have one big question on their minds: “Can this firm deliver results?” Case studies are a fantastic way to answer that question in the affirmative. A...... More »
Lead generation is one thing. Demand generation is quite another. And a successful business needs both. Lead generation focuses on capturing a customer’s information. Demand generation (often shortened to...... More »
For financial advisors, trust is everything. Your clients need to know that you can steer them (and their money) in the right direction. But that trust doesn’t come from...... More »