Brand Yourself: Designing Your Small Business Website

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09 Jul

Brand Yourself: Designing Your Small Business Website

What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise, what’s the point of your website?) But we’re talking about the story your website has to tell. Everything on your small business website, from your logo to the colors and fonts you choose, says something about...

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25 Jun

5 SEO Myths (And the Truths You Should Know)

Google is a secretive beast. No one is ever quite sure how and why they prioritize one site and shove another to the bottom of the barrel. And because Google’s algorithms are so mysterious, people love to speculate. Unsurprisingly, the speculation is often way off base. Ask 10 people a question about SEO and you’ll likely get 10 different answers. Everyone is an “expert,” but...

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18 Jun

4 Red-Hot Tips for “Cold” Direct Mailing

It’s starting to look and feel a lot like summer. As the mercury rises, Mischa Communications has spent the last couple of weeks keeping you cool with tips for cold calling and cold emailing -- but we’re not done quite yet. Before we return to regularly scheduled sweltering heat, we’ve got one more medium to light a fire under your marketing strategy: cold direct mailing. Direct mail can...

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11 Jun

How Cold Emailing Sets Your Marketing Strategy on Fire

We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing. The concept is the same. You’re reaching out to someone who doesn’t know you from Adam or Abby, hoping to establish a connection that will (eventually) lead them to your customer corral. But cold emailing differs...

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04 Jun

Cold Calling Can Generate Hot Leads

We’ve all been there. The phone rings just as we’re sitting down to dinner. There’s a stranger on the other end of the line, trying their best to sell us something we don’t want or need, and being pretty darn pushy about it, too. They keep talking while our mashed potatoes get cold and our temper gets hot, until we finally hang up on them...

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29 May

Take Your Customer Relationships to the Next Level

Question: What’s the difference between a profitable small business and an expensive hobby? Answer: Your customers. The people who buy your goods and services, allowing you to pay your bills and make a tidy little profit on the side … they matter. Without them, your business doesn’t exist -- so what are you doing to maintain and even improve your relationship with them? Whether you’ve...

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21 May

Search Optimization: How to Make Google Love Your Blog

If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long answer is “no, definitely not.” It could be the best blog post you’ve ever written, jam-packed with information that could change the course of human nature (or at least solve the Laurel vs. Yanny debate). But...

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14 May

Why Outsourcing Your Small Business Marketing Makes Sense

Hey, you! Yes, you -- the small business owner hunched over the keyboard, burning the midnight oil, struggling to come up with yet another topic for a blog post while attempting to make sense of last week’s data points and mentally tabulating next month’s target ROIs. Back away from the Red Bull and let’s have a chat. We see you over there, switching hats like...

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07 May

How NOT to Handle Your Small Business Marketing

At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy -- but that’s just because we’re so passionate about showing you the right way to market! This blog post, however, isn’t about the right way to market. It’s about the wrong way. The way that leads you down the road to ruin. The way that...

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30 Apr

The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...