What Is Your Marketing Plan for 2024?
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
The Role of Emotional Intelligence in Marketing Leadership
Emotional intelligence (sometimes called EI, or EQ for “emotional quotient”) is the ability to understand, interpret and respond to our own emotions as well as the emotions of others....... More »
Customer Journey Mapping: The Path to Conversion
If a picture is worth a thousand words, a properly made customer journey map is worth at least a million. Customer journey maps give you a visual representation of...... More »
Micro-Moments: What to Know About These Vital Interactions
When you want to know something, go somewhere, do something, or buy something, what’s your first step? If you answered “Grab the nearest mobile device,” congratulations! You’re a human...... More »
Maximizing Brand Loyalty: Strategies for Long-Term Customer Retention
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
5 Thought Leadership Tips for Financial Services Executives
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
Is Your Business Ready for Augmented Reality (AR) Marketing?
In 2016, Pokémon GO rolled out to rousing success. The mobile augmented reality (AR) game had people of all ages roaming their cities with their smartphones in hot pursuit...... More »
How to Unlock the Potential of DE&I Marketing in Financial Services
Many financial services are beginning to prioritize DE&I marketing. Are you one of them? DE&I stands for “diversity, equity and inclusion.” Sometimes it’s also called DEI. And sometimes it’s...... More »
Amplify Your Business’s Voice with DE&I Marketing
The world is a diverse place, and your business’s marketing should reflect that. Diversity, equity and inclusion (DE&I, DEI, or more recently, when including accessibility, DEIA) marketing is an...... More »
How to Build a Better RIA Website
If you are (or run) a Registered Investment Advisor (RIA), you know how important it is to instill trust in your clients from the first point of contact. And...... More »