Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
Would you like your next piece of content to get 30 times more views and up to 650% more engagement? Try creating an infographic. Infographics are a mixture of...... More »
Co-marketing is when two or more businesses team up for the purpose of sharing marketing costs, growing their audiences, and/or developing new products, services or promotions. Let’s say Bob...... More »
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »