If you thought a global pandemic could keep Google from its planned core algorithm update, we have news for you. The update began rolling out on May 4 and...... More »
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
Promotional products can play a big part in your small business marketing strategy. These branded “gimmies” — think pens, calendars, magnets, t-shirts and tote bags — are a great...... More »
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
At this point, you should be ready for your first small business conference or trade show. We’ve spent the last few weeks on the topic, after all. We’ve talked...... More »
Congratulations! You’ve bitten the proverbial bullet and committed to not just attending a conference or trade show, but actively marketing at it, too. A conference booth is a big...... More »
Small businesses can reap plenty of benefits from conferences and trade shows. You’ll gain exposure, build your network, get a sneak peek at the latest trends and maybe even...... More »