What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
If you’re one of those small business owners who are convinced that brick-and-mortar stores still have a place in an online world — and therefore have a physical store...... More »
Choosing a domain name for your small business website is not unlike naming a child. You want something unique but easy to spell; modern, yet timeless; important without sounding...... More »