5 Ways Content Marketing Builds Your Business
If you’ve been a business marketer for more than two minutes, you’ve probably heard the saying “content is king.” The term originated from an essay by the same name...... More »
If you’ve been a business marketer for more than two minutes, you’ve probably heard the saying “content is king.” The term originated from an essay by the same name...... More »
The idea of “gamification” has had a meteoric rise in marketing and product development over the past few years. With gamification, you use rewards, competitions, and games to get...... More »
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
In the simplest of terms, user-generated content (often called just “UGC” by marketers) is the process of allowing and encouraging your current customers to advocate for your brand. Like...... More »
Customer relationship management (CRM) software is a key component for any business. It takes your data-driven marketing efforts to the next level and helps you understand customers, move product...... More »
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »