You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
We learn something new every day. A stat comes over the evening news that makes us go “hmm,” a colleague shows us a shortcut in Excel or we absorb...... More »
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »
As a small business owner, saying that you’re “busy” is the understatement of the century. There are approximately 112 things to do every day — some of them more...... More »
Remember your excitement in elementary school when the teacher wheeled out the TV car? Even if it was likely to be some boring science video or history film, at...... More »
The humble podcast (then known as “audioblogging”) stumbled upon the scene in the late 1980s, long before the first smartphone was anything but a sci-fi tinged dream. The concept...... More »
It’s no secret that brick-and-mortar stores play by a different set of rules than online small businesses. They market in different ways and to different audiences — an online...... More »
We’ve spent a lot of time telling small business owners like you about social media marketing. We’ve given you the scoop on social media influencers, introduced you to platforms...... More »
Small business owners may be a lot of things, but “infallible” isn’t one of them. A product meant to be shipped to Salem, Oregon, ends up in Salem, Massachusetts....... More »
In small business, competition is fierce. There’s only so much pie to go around, and everyone wants a piece. In order to stay on top of your game, you...... More »