Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
Omnichannel marketing is the process of creating a seamless customer experience across multiple channels and platforms, both online and offline. It’s often confused with multichannel marketing because they share...... More »
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »
In December 2013, we published our very first blog post regarding mobile optimization and why it was important for your business website. You remember 2013, right? Everyone was playing...... More »
The robins are returning, the flowers are blooming, and we might have spent a full 10 minutes of prime work time watching a family of rabbits frolicking just outside...... More »
Are you looking for a way to position yourself as a leader in your industry, gain your audience’s trust, bring in new clientele, and maybe even have a bit...... More »
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
“Click here.” “Buy now.” “Learn more.” All of these phrases are calls to action (CTAs) — but are they the best they can be? You’re not sending out marketing...... More »
If you want to win at affiliate marketing, you have to work well with others. In a nutshell, affiliate marketing is the process of partnering with someone else to...... More »