A traditional marketing funnel starts with a broad pool of leads, then slowly narrows them down. It’s a time-consuming process. And there’s no guarantee that the accounts you truly...... More »
The big yellow school buses are back on the road, football is back on television, and pumpkin spice is back on the menu at your favorite coffee shop. This...... More »
In the marketing race, there’s no such thing as “middle of the pack.” As Ricky Bobby would say: If you’re not first, you’re last. This means staying on top...... More »
Most business marketers understand that content is a fundamental part of any marketing strategy. But creating it isn’t enough. You also need to know how it’s performing. Metrics and...... More »
Social media is a great way to spread the word about your business, get to know your audience’s preferences, and connect with them on a deeper level. But with...... More »
Have you ever used your smartphone to look up reviews of a product as you stood in the aisle? Purchased something online to be picked up in-store? Scanned a...... More »
From online-only banks to buy now, pay later apps to services that will spot customers a few bucks until payday, financial technology companies are changing the way people do...... More »
Most of the time, your business’s marketing strategy will be created by your marketing team. It’s basically their entire job description. But that doesn’t mean other people can’t or...... More »
It’s 2024, and virtually every business needs a social media presence. But if you’re posting for a fintech or financial services firm, you’re going to have a rougher go...... More »
We’ve entered that weird week between Christmas and New Year where no one has the slightest clue what day it is, there is still some leftover pie in the...... More »