How to Differentiate Your Small Business From the Competition

blog-1-img-3312
04 Dec

How to Differentiate Your Small Business From the Competition

Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla, you can bet that someone, somewhere, is doing the same thing. What makes you stand out from the crowd? Why should a conscientious consumer choose you over the throngs of people selling the same product or...

blog-1-img-3301
20 Nov

How to Personalize Your Small Business Marketing

Remember, as a kid, how cool it was to find something with your name on it? A license plate for your bike, a necklace or bracelet or even your Saturday morning cereal bowl -- personalization was the privilege of every Bob and Beth, and a never-ending source of frustration for Janessa and Jakob-with-a-K. We may have outgrown the keychains and cheap plastic mugs of our...

blog-1-img-3297
13 Nov

“Welcome” Tips for Hosting a Successful Small Business Open House

Would you like more customers? Don’t worry -- that was a rhetorical question. But it’s not like you can just fling open your doors and grab passers-by off the street. Or can you? An open house is a great way to introduce people to your business, make your sales pitch and get to know your neighbors. But it’s not quite as easy as putting on...

blog-1-img-3293
06 Nov

Holiday Season 101 for Non-Retail Small Businesses

If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap begging for a new HVAC system, and very few newlyweds sit around the tree Christmas morning, gushing over his and her tune-ups at the local mechanic. But just because you don’t offer a high-demand holiday product...

blog-1-img-3287
30 Oct

Holiday Season 101 for Retail Small Businesses

It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...

blog-1-img-3268
02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

blog-1-img-3254
18 Sep

Getting Started With Google AdWords: A Small Business Guide

This is part one of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Check back each Monday for a new installment. When your free marketing ventures aren’t quite cutting it (or cutting it so well that you have advertising cash burning a hole in your pocket), sometimes it makes sense to “pay to play” -- and there are few better ways to...

blog-1-img-3247
11 Sep

How Much Content Should Your Small Business Post? Hint: It’s Tricky!

We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...

blog-1-img-3237
28 Aug

Not Getting Conversions? Try Segmentation!

You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...

blog-1-img-3218
07 Aug

Chatbots: Your New Marketing BFF

As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...