Small Business Digital Marketing Techniques That Are Worth the Wait

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07 Jan

Small Business Digital Marketing Techniques That Are Worth the Wait

Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to pay-per-click ads to awesome new tactics such as chatbots, augmented reality and beyond. It’s a fast-paced world out there. Very few small business owners have time for the long game; everyone is looking for the next “quick fix,”...

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31 Dec

5 Small Business New Year’s Resolutions for 2019

We’re on the cusp of a new year, staring back at the triumphs (and hiccups) of 2018 while looking forward to the clean slate 2019 has on offer. It’s a time of merriment, reflection and anticipation, a time when we vow to do better and be better in the coming year. Most of us will make a resolution or two -- exercise more, eat less,...

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24 Dec

Get a Jump on Your 2019 Small Business Marketing Plan

It’s that time of year again. Your neighbor’s 850-watt holiday lights are shining through your window, preventing sleep for the foreseeable future. Every retail establishment seems to have “Jingle Bell Rock” on repeat. And you’re settling down for a (probably short) winter’s nap. However, before you pull that sleep mask down over your eyes and resolve to remain in your blanket fort until the new...

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16 Dec

End-of-Year Tax Considerations for Small Businesses

Another year is drawing to a close. While most of us are busy making merry, gathering with friends and family, and trying to remember where we stashed the Christmas gifts we bought back in July, there’s something else we should be preparing for: tax time. While Uncle Sam doesn’t come calling until well after Santa is relaxing on a beach in Bermuda, time is running...

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10 Dec

Small Business Social Media: The Next Horizons

When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest and Snapchat to the list. But there are several other social media platforms that are flying under your radar -- but may still take your small business places that you’ve never been before. Yes, there are...

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26 Nov

10 Ways to Market Your Small Business on the Cheap

No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also dealing with the “B” word -- “budget.” When times get tough, the marketing budget suffers. But it doesn’t necessarily need to. Here are 10 ways you can market your small business on the cheap. Boost a...

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12 Nov

From Enlisted to Entrepreneur: Resources for Veteran Small Business Owners

You’ve served your country with pride, come back to a hero’s welcome (or hopefully at least a backyard BBQ) and now you’re basking in the glow of civilian life and the lack of someone barking orders in your face 24/7. What’s next? For many American veterans -- 2.5 million as of 2017 -- the answer is to start a small business. But how do you...

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22 Oct

Make the Most of Google My Business

Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My Business is a business listing site like hundreds before it. The difference is, it’s optimized for local search. It helps you connect with people right in your own backyard who are looking for your products and...

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15 Oct

To Groupon, Or Not to Groupon?

As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility you have, the better, right? But what if that “exposure” means that you peddle your wares at a significant discount, a la “daily deal” coupon sites like Groupon, LivingSocial or any other “buy this now and...

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08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...