What Is Your Marketing Plan for 2024?
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
Emotional intelligence (sometimes called EI, or EQ for “emotional quotient”) is the ability to understand, interpret and respond to our own emotions as well as the emotions of others....... More »
Welcome to the calm before the storm. Small Business Saturday (SBS) is just a handful of days away. Hopefully you’re prepped and ready by now, but if you’ve found...... More »
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »