The Basics of Landing Pages: Layout, Copywriting, Tracking
Every time you send an email, make a social media post or create a paid ad, you choose where your traffic is directed when a potential customer clicks on...... More »
Every time you send an email, make a social media post or create a paid ad, you choose where your traffic is directed when a potential customer clicks on...... More »
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
When you consider that the average person spends about two-and-a-half hours per day on social media, it’s easy to see why platforms like Facebook, Twitter and LinkedIn are crucial...... More »
Gated content doesn’t make sense to some business owners at first blush. After all, business marketing nowadays includes sharing your thoughts for free, whether it’s on blogs or social...... More »
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
How many emails do you delete each day without opening them? 10? 50? 100? Behind every email you casually throw in your virtual trash can, there’s a small business...... More »
After so recently enduring “The Year that Wouldn’t End,” it almost seems impossible that we’re nearly halfway through its successor. Indeed, summer is almost officially open for business. As...... More »
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
What if there was a tool that helped you find leads for your small business? And not just any leads, either: We’re talking best-fit, low-hanging, extremely-likely-to-convert leads that are...... More »
You’ve decided to outsource some or all of your marketing needs. Congratulations! You’re going to save so much time, energy and money! But before we break out the champagne...... More »