The New LinkedIn Feature That Has Small Businesses Buzzing
Breaking news: LinkedIn has a new feature that makes it easier than ever to hang out your virtual “Open” sign, allowing potential customers and clients to find you and...... More »
Generation Z: Marketing Your Small Business to the New Youths
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Generation X: Marketing to the “Middle Child”
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
How Social Media Analytics Can Perk Up Your Small Business Posts
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
5 Great Small Business Social Media Marketing Tips for 5 Premier Platforms
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »
4 Tips to Maximize Your Small Business Webinars
Remember your excitement in elementary school when the teacher wheeled out the TV car? Even if it was likely to be some boring science video or history film, at...... More »
Take Your Brick-and-Mortar Small Business Into the Digital World
It’s no secret that brick-and-mortar stores play by a different set of rules than online small businesses. They market in different ways and to different audiences — an online...... More »
The Dark Side of Small Business Social Media Marketing
We’ve spent a lot of time telling small business owners like you about social media marketing. We’ve given you the scoop on social media influencers, introduced you to platforms...... More »
The Hardest Question You Should Ask Your Small Business Customers
As a small business owner, you probably ask a ton of questions each day. “How can I help you?” “What size do you need?” “Is there anything else I...... More »
Should You Reach Out to Social Media Influencers?
Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing...... More »